Creative Fundraising

August 17th, 2018

 

Is your nonprofit organization, school, or club seeking new ways to raise funds for your cause? Here are 8 tried-and-true methods of fundraising you can try this year.

  1. Direct-mail

Direct mail remains the most effective fundraising tool, especially if you can craft a piece that resonates with your audience. Make your direct-mail fundraising letters more interesting by adding personal touches like variable data or add an augmented reality element. One of our favorite direct mail piece is the wafer sealed “round-tripper”. This piece has a reply envelope built right into the design of the piece. https://www.youtube.com/watch?v=CrHEVW1lxW4&t=11s

  1. Tote Bag drop-offs

Try a door-to-door branded promotional bag along with a laminated door hanger explaining your cause with an accompanying branded envelope for additional donations. Branded items are great for building brand awareness and strengthening business interest.

  1. 5K Run/Walk

Organize a 5K. 5k’s are more popular than ever and even have different themes. You can market your event with posters, banners, newsletters, and lawn signs. You can even use promotional items like water bottles, keychains, and lanyards with laminated id cards to build your awareness with participants.

  1. Discount cards

Sell laminated cards featuring discounts from supportive local businesses, making the cards more valuable than the amount paid for them. Restaurants, retailers, and service providers will often agree to offer discounts to your organization members and donors – especially if your cause supports the local community.

  1. Raffle items

Big ticket raffles can easily boost your fundraising efforts. Come up with a unique item to raffle off: a special edition motorcycle, a luxury sports car, or a trip to Europe, for example. Sell raffle tickets through your organization members, online, and via direct mail.

  1. Auction

Host an auction to raise funds for your organization, and make it unique by applying a theme: home improvement, outdoor living, sports, etc. You can also brand laminated bid signs and design an auction item booklet for the event, posters and direct mail postcards for the event.

  1. Calendars

Print and sell calendars featuring themes relevant to your target audience. Both desk calendars and wall calendars make excellent fundraising candidates and will showcase our brand year-round.

  1. Tournament

Golf tournaments, cornhole tournaments, beer pong tournaments, basketball tournaments – they can all be great fundraisers for your organization. By designing labels, postcards, flyers, lawn signs, or brochures and adding a few branded promotional items you’re sure to make your event a success.

No matter how you raise funds for your organization, you’ll need to market your fundraisers to get the word out and boost participation numbers and creative ideas are sure to be your best bet!

For more information on how Premier can help you with your next fundraiser contact us at info@premieruplink.com

Before There was Pantone

August 8th, 2018

Ever wonder what books or guides were used to show color before Pantone was the “go to” for print and design? Below are two very extensive guides for their time. One is a one of a kind while the other was a published reference book in the early 1900’s and both these books predate Pantone by about 270 years.

A.Boogert’s Traité des couleurs servant à la peinture à l’eau (Color Treatments for Water Painting)

271 years before Pantone came out with the first color swatch book, in 1692, A. Boogert, a Dutch artist created the first ever handwritten color swatch index book. It is a comprehensive 800 page mixing guide to using watercolor. Each page is packed full of watercolor swatches and mix instructions for 1 part, 2 parts and 3 parts water. Each page full of swatches shows a range of tones and saturation. In the beginning of the guide Boogert explains the use of color in painting and then how to create certain hues and how to change tones. The book itself is the most comprehensive guide of its time, it was also intended to be an educational guide, but it was the only one of its kind and very likely was seen by very few eyes.

Werner’s Nomenclature of Colours

This next book was first published in 1814 (149 years before Pantone’s first color book) in the pre-photographic age and was the preeminent guide to color and its classification for artists, scientists, naturalists and anthropologists in the 19th century. This book provided incredible detail about each color and where to find it in nature. The guide was first devised by German mineralogist Abraham Gottlob Werner in the late 18th-century. Soon after Scottish painter, Patrick Syme updated Werner’s guide, matching color swatches and his own list of examples to expand upon it. This book is now republished by Smithsonian Books as a pocket-sized guide providing a historic look into the connection between colors and nature.

 

 

 

 

 

 

Of course, now we all use Pantone, it is the standard for matching color. Be the first 5 to Call or email us today info@premieruplink.com for a Pantone book to use in the design of your next project.

Sometimes Direct Mail Is Just Better

August 1st, 2018

Direct mailing is a growing medium. Even though digital channels have proved to be successful, traditional channels of direct marketing are showing a higher return on investment. Studies show that 64% of millennials would rather receive direct mail than email advertisements. Additionally, studies show that the average open rate of marketed emails is below 20%.

Out of all the age demographics, millennials have the highest response rate when it comes to direct mail marketing. Those who receive direct mail open them at the same high rate of all other demographics. Studies performed by the USPS found that “Millennials are far more likely than non-Millennials to read and engage with direct mail.” The reasons why direct mail is still as effective today include the print and image quality and checking the mail is considered a leisurely activity. Furthermore many prefer direct mail over email, I know I do.

You have to remember that mailboxes are tangible objects that people have to check. Your targeted direct mailing piece will be seen, but are the pieces eye-catching enough to engage the reader? Mailing pieces should be variable printed and targeted to each consumer. This will also make the mailing piece more personal for the recipient receiving them.

When designing for direct mail try a folded piece to grow your brand. It has been statistically proven to achieve response rates of 4.4% compared to the .12% response rate of direct digital advertisements. When designing your piece try using a fold to engage your audience. A trifold works well for direct mailing. The folds invite the reader in while providing a simple design element. Another fold to consider is a gatefold which provides the reader with a visual impact while being easy to follow.

 

Or you can go with a more dynamic and really eye-catching fold like this origami fold that gets inserted into an envelope (See video link). This intricate fold folds flat into a postcard size of 4”x7” and the flat dimensions are 7”x12”. The folds of this piece make the artwork engaging as it follows the folding scores from top to bottom. The art can be designed in two ways: to show a cohesive image when folded and a different design using the cohesive image in the design of the flat piece. It’s a well-crafted fold that can be found on the Foldfactory youtube channel under fold #438 or click the video below.

For more information on how to make your next direct mailing piece more eye-catching contact info@premieruplink.com

 

Premier Partners For Good!

July 26th, 2018

Premier Graphics has recently partnered with the Kennedy Employment Services and Goodwill Employment Services. These non-profit programs specialize in offering programs and services to individuals with a wide range of disabilities, and their recruitment assistance programs help individuals gain a successful job placement to fit with their unique skills set. The Kennedy Center and Goodwill strive to offer programs and services across the age spectrum to individuals with unique talents, interests and goals. While working with these companies it is a coordinated effort between us and their support staff to train and acclimate these new employees to their position and provide them with the training they need to be successful.

Over the years Premier has been involved with giving back to the surrounding communities along with being proactive in creating a diversified workforce. Premier hires people of all nationalities as well as those with special needs. We also have a long history of partnering with local community organizations and programs such as the Bridgeport Rescue Mission, Miracle House, Bethel Recovery Center, Mary Magdalen House, and Women in Crisis to name a few.

As Premier continues to grow, we will continue to partner with our community by providing opportunities to those in need.

For more information on how Premier has partnered with the local community contact us at info@premieruplink.com

Savings on Postage

June 25th, 2018

 

Direct mail makes an impact on the recipient and leads to higher ROI’s than email campaigns alone, But did you know there is a more cost-effective and efficient way to reach your audience with direct mailing? You should know about EDDM (Every Door Direct Mail). So what is EDDM?

“USPS Every Door Direct Mail is an affordable targeted advertising technique that lets you map your marketing mail audience by age, income or household size. You can use the EDDM mapping tool to choose the ZIP Code™ and carrier route that will target your best possible customers” – https://www.usps.com/business/every-door-direct-mail.htm

Instead of purchasing a list or spending hours collecting data, you can follow the link to the USPS website and select the location and demographics to come up with your perfect mailing list:  https://eddm.usps.com/eddm/customer/routeSearch.action

When using Retail EDDM your postage per piece will be $0.178 and you are limited with a per day mailing quantity of 5,000 pieces, The mailing has to be delivered to the post office’s designated by the EDDM planning tool on the USPS website. That is a 30% or more savings on Presorted Standard mail.

So now that you know the basics of EDDM let’s talk about BMEU. What is BMEU and how does it differ from Retail EDDM?

BMEU is a type of EDDM and you can submit your mail at a Regional Business Mail Entry Unit (BMEU) or at a local retail Post Office. The mail gets labeled BMEU instead of being labeled Retail. The benefit of using EDDM BMEU comes down to the size of your project. If you are mailing more than 5000 pieces per day and to multiple routes, BMEU is the way to go for even more savings. Pricing for BMEU is $0.157 per piece with a 38-40% savings on postage with a more targeted list.

Retail EDDM vs BMEU

 

Contact us at info@premieruplink.com to learn more

Typography: The Best & Worst Fonts For Printing

June 8th, 2018

 

 

 

Design for print doesn’t have to be a challenge. When designing your piece the design and the content are usually the first thing we consider. Then we typically look at color palettes and images. Once the design elements are in place the last part of the design (often overlooked) is the type of font to use. When it comes to creating printed marketing materials, the type of font that we use is often one of the last things on our mind but it can be the most important piece of the design puzzle. The typeface for your piece should fit with the overall piece you are designing while reflecting the brand. The primary goal is to ensure that the text is smooth, flowing, and pleasant to read. Good typefaces are legible and have good readability. Legibility refers to clarity; it’s how readily one letter can be distinguished from all others. Readability refers to how letters interact to compose words, sentences, and paragraphs. If your customers can’t easily read the leaflet, flyer, brochure, poster or printed piece your message is instantly lost. To help give you an idea of fonts that work well in print, here is a list of three of the best and worst fonts for printing.

 

 

 

 

 

 

 

 

 

 

 

To learn more contact us @ info@premieruplink.com

S”Elect” Premier

June 1st, 2018

Once again the election season is upon us. We are getting ready to print and mail 10’s of thousands of letters and postcards for this year’s political races and we are helping candidates grab the attention of voters with their direct mailings.

Spreading awareness is of the utmost importance during your campaign cycle. By using direct mail you not only spread awareness but you educate your audience as well.

Below are some of the most popular and cost-effective sizes of political mailers that can help you spread your campaign messages.

The 8.5x 11 Postcard

This is the political standard. It is a great size that is clear and easy to read, and it stands out in the mailbox because of its size.

The 11×17.75 2 Fold to 11 x 6

This size is great if you are featuring a lot of detail on the inside and works well for both political and advocacy political mailers.

The 6 x 11 Postcard

This postcard is also a must. Like the 8.5 x 11 size this postcard also stands out in mailboxes because of its size and is also clear and easy to read and it’s less expensive to mail.

There are many other formats we use, but these are our top picks. We are always looking for new ways to help you stand out.

Let your imagination be your guide and s“Elect” Premier as your one-stop solution for all your campaigning needs this year.  Email us at info@premieruplink.com for more information.

DMA (Data & Marketing Association) Reports Direct Mail has Highest Response Rates

May 24th, 2018

You guessed it: Direct Mail wins again. The power of print has outshined digital marketing by a landslide. According to statistics, recipients of direct mail find it captivating. By using new print technology and real-time data marketers can create highly effective eye-catching mailing pieces. Don’t believe me? Below are some tips and stats which I’ll let do the talking:

Stats:

 

 

 

Direct mail household response rates are 5.1% (compared to 0.6% email, 0.6% paid search, 0.2% online display, 0.4% social media). This is the highest response rate the DMA has ever reported, since coming out with the Response Rate Report in 2003.

Direct mail median household return on investment is 29% (compared to 124% email, 23% paid search, 16% online display, 30% social media).

At 6.6%, oversized envelopes have the greatest household response rates over other mediums (followed by postcards at 5.7% and letter-sized envelopes at 4.3%).

At 37%, oversized envelopes have the greatest household return on investment over other mediums (followed by postcards and letter-sized envelopes at 29%).

The response rate for direct mail among people aged 18-21 years old is 12.4%.

The top response rate tracking methods are online tracking such as PURLs (61%), call center or telephone (53%), and code or coupon (42%).

For every $167 spent on direct mail in the US, marketers sell $2095 in goods.

Tips for your next Direct Mailing Piece: Personalization

  1. Strong Creative Content and Offer/Ask to demand a Call-to-Action
  2. Cross-Channel Marketing and Tracking
  3. Add in Digital aspects: VR virtual reality, AR augmented reality, QR codes

Temple University’s Fox School of Business says the reason people respond differently to physical pieces of mail rather than digital is that it triggers activity in the part of the brain that corresponds with value and desirability, and because of this it results in people spending more time with the piece and having a stronger emotional response.

The Bottom Line – Direct mail has the greatest impact because it offers a tangible experience for the recipient and oversized pieces stand out the most.

Sources

1.) DMA Response Rate Report https://thedma.org/

2.) Print Is Big http://www.printisbig.com/

For more information on how Premier can help you with your Direct Mailing needs email us at info@premieruplink.com

What is Variable Data Printing (VDP)?

May 17th, 2018

Premier Expands with New Team Members

May 4th, 2018

Premier is once again adding new talented members to our growing team. Join me in welcoming:

 

 

Donald LaClair –  has joined Premier as an Account Executive. Donald will be focused on developing new business for Premier. Don brings more than thirty-five years of experience with several well-known print companies in the region. He lives in West Nyack, NY with his wife Margaret. They have five grown children.

 

 

 

Andrew Cooke – joins the team as Operations Manager. Andrew has ten years of warehousing and logistics experience, having worked for one of the largest food distributors in New England, and successfully navigating them through several periods of growth and the acquisition of new business. With experience in every phase of warehousing and having worked with various major carriers, he plans to use his talents and experience to help take Premier to the next level. Andrew is a graduate of ECSU and currently lives in Middletown, Connecticut.

 

 

Claudia Marin –  has joined Premier as Implementation Manager for Major Accounts / Quality Control. Claudia comes from an Operations background and has a focus on continuous improvement of standard operating procedures. She lives in West Haven, CT with her husband, Michael.

 

 

“We are excited to have Joe, Donald, Andrew and Claudia join our growing team. They each bring the talent and experience we need to achieve our aggressive plans for the years ahead” – Cesar Garcia, President of Premier

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