Premier Expands Customer Service Team

October 22nd, 2018

We are pleased to announce that Annie Cantilena has joined Premier Graphics as Senior Project Manager. Annie brings more than thirteen years’ experience in project management and creative operations.

Annie is looking forward to learning all the steps in the project lifecycle at Premier. She hopes to use this knowledge to help identify areas of the process needing improvement.

Annie lives in Greenwich, CT with her spouse and 2 year old son.

“We are excited to have Annie join our growing team. She brings talent and experience that we need to achieve our aggressive plans for the years ahead. The addition of this new position will allow us to better serve the growing needs of our clients” – Cesar Garcia, President of Premier

Creative Printing: Ferrari

October 12th, 2018

To celebrate Ferraris creation in 1947, Ferrari has come out with a retrospective book that is just as exclusive as its cars. The print run for this epic book is limited to 1,947 copies and they cost upwards to $30,000. Of the 1,947, 250 of them are a limited edition that come with a bookstand that replicates the shapes of their 12 cylinder engine. The remaining 1,697 Collector’s edition copies, going for $6,000 each, will be offered with just the aluminum case instead.

The hefty coffee-table book is 514 pages and the size is 12.7in by 17 inches. The book also features a hand-stitched minimalistic cover design with the Ferrari horse in silver on top of the racing red background. All copies are signed by Piero Ferrari, the company’s vice chairman and the only living son of Ferraris founder Enzo Ferrari. The 250 limited edition copies carry the signatures of John Elkann, Ferrari’s current chairman, and the late Sergio Marchionne.

The book was edited by Pino Allievi, a Ferrari historian who worked with Enzo Ferrari on the 1998 book “Ferrari Racconta,”. This book has hundreds of unseen Ferrari photographs, drawings and sketches from the archives and private collections from around the world, as well as original documents of famed Ferrari drivers. This book is a great example of Ferrari’s product branding and homage to excellence. Ferrari did an exquisite job from product design, packaging and presentation. Without a doubt this book embodies Ferrari in every single luxurious detail even down to the price tag. Ferrari’s attention to detail and craftsmanship really shine in this collectible piece that looks as if it is ready to hit the race track.

The upcoming book, titled simply “Ferrari,” will be published in October of this year.

Below are some images from the book:

Augmented Reality and Direct Mail

October 5th, 2018

 

Direct mail is one of the most effective marketing channels. Add a mobile three-dimensional element such as augmented reality (AR) and you have a real opportunity to see a higher rate of return.

When deciding to implement AR into your direct mailings you have to use it effectively. Just adding AR to your mail piece for the sake of a mobile component does not mean that it will help improve your ROI.

Factors to consider when deciding to use AR in your mail pieces:

How: Understand how AR works and the best ways to implement it. Consider that some users will have to download an app.

Define: What are you trying to accomplish by using AR? Boosting your ROI is a given but what else are you looking to achieve? Branding? Product features?

What: What feature or incentives will your customers get by using AR? Coupons, discounts or other type of perks?

What are the benefits of using AR with direct mail? Pieces come to life by adding another sensory experience. You can provide more content than a normal mail piece can. You can track clicks easily. Your piece will have a “wow” factor creating longer user engagement.

Those marketers using augmented reality are creating a fun, engaging experience.

There are so many creative ways to enhance your users experience. Remember to describe in easy to follow steps how to use it. Enticing messages will help drive people to try it out. When you use AR with your direct mail you will see a big difference in the interaction with your mail piece.

If you have video or animated content and you have your direct mail art, Premier can easily help you link them with AR.

Are you ready to propel your marketing to the next level by using AR? Contact info@premieruplink.com for more information.

Have You Considered Digital Brochures?

September 20th, 2018

the digital age we live in, we are constantly bombarded with marketing clutter. In fact, it has been reported on average consumers are exposed to over 4,000 marketing messages per day. As a result, it is becoming more and more difficult for marketers to cut through the noise and gain the attention of their target markets.

While marketing messages can be found just about everywhere, the unique appeal of video brochures is that they can capture the attention of prospects and give them a more modern, engaging experience. Video brochures combine the best of both worlds, print and digital technology. They illustrate printed content very attractively and they are impressive to hold. The “magic touch” that makes these brochures more memorable is the personalized video you can upload to them.

When included in sales and marketing campaigns they enhance your reach. According to a report from IAB.com, videos make marketing campaigns more effective by generating an increase in brand recall by up to 33% and message recall by up to 45%. Evidently, based on those numbers, video marketing is worth it. Studies also show that recipients view video brochures as novelty items and not throwaway marketing pieces. These brochures can be used for sales, marketing, recruiting, training, branding, motivating, fundraising, sharing testimonials, and many other purposes. The possibilities are endless.

Below are some examples of a few video brochures styles:

 

 

 

 

 

 

Here is a video about this project for your reference: https://youtu.be/_Pu8yAfCq94

For more information on video brochures contact info@premieruplink.com

Premier Expands with New Team Members

September 14th, 2018

Jorge Rojas has joined Premier as Director of Production.  Jorge brings more than 15 years experience in electronic engineering, printing, manufacturing and operations management.

Jorge earned his MS of Industrial Engineering at Polytechnic Institute of New York University; Graduate Studies in Operation Management at the Institute of Higher Administration Studies, Caracas, Venezuela; and, a BS in Electronics Engineering at the National Polytechnic University of the Armed Forces, Caracas, Venezuela.

Jorge lives in Long Island NY with his family.

 

 

Marco Colon has joined Premier Graphics as 2nd Shift Manager. Marco brings more than twenty-five years of experience in leading planning, logistics, inventory control, cost savings, time optimization, ERP System, GMP, ISO, Lean Manufacturing and Six Sigma accreditations.

Marco is looking forward to engaging with the family of Premier and with his experience work together to move the operation to the next level.

He lives in Waterbury, CT with his wife Jackeline. He enjoys sports, arts and working with the community to offer opportunities and improve quality live in his surroundings.

 

“We are excited to have Jorge and Marco join our growing team. They each bring the talent and experience we need to achieve our aggressive plans for the years ahead” – Cesar Garcia, President of Premier

Paper with the Soul of Rock and Roll

September 10th, 2018

Today I was recently gifted with a product sample book from Sappi. The collector’s book was created by Sappi to highlight the stock that it was printed on: Opus; Paper with the soul of Rock & Roll. This publication features the work of Baron Wolman during his career with Rolling Stone Magazine in the late 60’s and 70’s. The portraits that are featured in the book are of artists such as Jimi Hendrix, The Who, Janis Joplin, and The Rolling Stones, to name a few. This book is definitely a keepsake for anyone that loves Rock & Roll and was beautifully crafted and the paper itself is a lovely stock with a nice smooth feel.

Inside the oversized flat mailer was the book that featured a poster which was folded around it as the book cover. The book itself is square like a vinyl case and has the texture of a vinyl record. This was done with 4 Color HD Ink, Reticulating UV Varnish and overall Gloss UV Coating on 130# Sappi Opus gloss cover. The body of the book was printed on Sappi Opus 100# dull text with 4 Color HD Ink, UV Varnish and spot dull UV Varnish.

Here is a little bit about Opus:

“Opus offers the broadest range of weights and finishes across sheet, web and digital formats. The family tree includes Opus PS, a solution optimized for direct mail—with superior glueability, fold-ability and caliper guarantees for predictable postage costs—and Opus Digital, which is optimized to perform across digital printing platforms. With unrivaled versatility, Opus delivers the right impression on multiple touchpoints.”

Below are some images of the book:

For more information contact us at info@premieruplink.com

Why Work With A HIPAA Compliant Printer?

August 31st, 2018

What is HIPAA?

HIPAA is the acronym used for the Health Insurance Portability and Accountability Act instituted in 1996. The act requires organizations that work with sensitive health-related information to adhere to national standards for code sets, unique identifiers, and data security. This act is in place to protect sensitive information (as related to health and identity) belonging to individuals.

How does HIPAA fit with printing? Statements, bills, id cards, welcome kits,EOB’s and medical documents are all printed and mailed. Many medical organizations have thousands of patients and require a printing facilty to print and mail  information sensitive documents. Being a HIPAA compliant printer means there are regulated processes to handle sensitive client information.

How can a Printer be HIPAA compliant?

Certification

Third-party certification is not recognized or mandated by the US government, but it is a way for businesses to make sure they are compliant with HIPAA procedures. Third party company’s assess current data security and help make corrections to make the organization HIPAA compliant. It is a great way for non-medical industry organizations to show that they understand HIPAA regulations.

Employee Training

For handling documents with sensitive medical information, employee education is essential and most important. HIPAA training and testing guarantee that staff know and understand the correct ways to handle sensitive information.

Secure Facilities

The facility must also be secure for printing, assembly, and the mailing of sensitive medical information. The printing facility must also put an emphasis on keeping passwords, network access, and electronic files safe and secure.

Premier is HIPPA compliant and understands the importance of data compliance. No one wants to take risks with sensitive client information. You need to know and trust that your printer is able to securely print, assemble, and mail your client’s information. By working with Premier, a HIPAA compliant printer, you know that we understand what it takes to handle your sensitive data correctly and safely.

Did you know that Premier will send out over 30 million medical ID cards this year? For more information about our HIPAA compliant facility contact info@premieruplink.com

Creative Fundraising

August 17th, 2018

 

Is your nonprofit organization, school, or club seeking new ways to raise funds for your cause? Here are 8 tried-and-true methods of fundraising you can try this year.

  1. Direct-mail

Direct mail remains the most effective fundraising tool, especially if you can craft a piece that resonates with your audience. Make your direct-mail fundraising letters more interesting by adding personal touches like variable data or add an augmented reality element. One of our favorite direct mail piece is the wafer sealed “round-tripper”. This piece has a reply envelope built right into the design of the piece. https://www.youtube.com/watch?v=CrHEVW1lxW4&t=11s

  1. Tote Bag drop-offs

Try a door-to-door branded promotional bag along with a laminated door hanger explaining your cause with an accompanying branded envelope for additional donations. Branded items are great for building brand awareness and strengthening business interest.

  1. 5K Run/Walk

Organize a 5K. 5k’s are more popular than ever and even have different themes. You can market your event with posters, banners, newsletters, and lawn signs. You can even use promotional items like water bottles, keychains, and lanyards with laminated id cards to build your awareness with participants.

  1. Discount cards

Sell laminated cards featuring discounts from supportive local businesses, making the cards more valuable than the amount paid for them. Restaurants, retailers, and service providers will often agree to offer discounts to your organization members and donors – especially if your cause supports the local community.

  1. Raffle items

Big ticket raffles can easily boost your fundraising efforts. Come up with a unique item to raffle off: a special edition motorcycle, a luxury sports car, or a trip to Europe, for example. Sell raffle tickets through your organization members, online, and via direct mail.

  1. Auction

Host an auction to raise funds for your organization, and make it unique by applying a theme: home improvement, outdoor living, sports, etc. You can also brand laminated bid signs and design an auction item booklet for the event, posters and direct mail postcards for the event.

  1. Calendars

Print and sell calendars featuring themes relevant to your target audience. Both desk calendars and wall calendars make excellent fundraising candidates and will showcase our brand year-round.

  1. Tournament

Golf tournaments, cornhole tournaments, beer pong tournaments, basketball tournaments – they can all be great fundraisers for your organization. By designing labels, postcards, flyers, lawn signs, or brochures and adding a few branded promotional items you’re sure to make your event a success.

No matter how you raise funds for your organization, you’ll need to market your fundraisers to get the word out and boost participation numbers and creative ideas are sure to be your best bet!

For more information on how Premier can help you with your next fundraiser contact us at info@premieruplink.com

Before There was Pantone

August 8th, 2018

Ever wonder what books or guides were used to show color before Pantone was the “go to” for print and design? Below are two very extensive guides for their time. One is a one of a kind while the other was a published reference book in the early 1900’s and both these books predate Pantone by about 270 years.

A.Boogert’s Traité des couleurs servant à la peinture à l’eau (Color Treatments for Water Painting)

271 years before Pantone came out with the first color swatch book, in 1692, A. Boogert, a Dutch artist created the first ever handwritten color swatch index book. It is a comprehensive 800 page mixing guide to using watercolor. Each page is packed full of watercolor swatches and mix instructions for 1 part, 2 parts and 3 parts water. Each page full of swatches shows a range of tones and saturation. In the beginning of the guide Boogert explains the use of color in painting and then how to create certain hues and how to change tones. The book itself is the most comprehensive guide of its time, it was also intended to be an educational guide, but it was the only one of its kind and very likely was seen by very few eyes.

Werner’s Nomenclature of Colours

This next book was first published in 1814 (149 years before Pantone’s first color book) in the pre-photographic age and was the preeminent guide to color and its classification for artists, scientists, naturalists and anthropologists in the 19th century. This book provided incredible detail about each color and where to find it in nature. The guide was first devised by German mineralogist Abraham Gottlob Werner in the late 18th-century. Soon after Scottish painter, Patrick Syme updated Werner’s guide, matching color swatches and his own list of examples to expand upon it. This book is now republished by Smithsonian Books as a pocket-sized guide providing a historic look into the connection between colors and nature.

 

 

 

 

 

 

Of course, now we all use Pantone, it is the standard for matching color. Be the first 5 to Call or email us today info@premieruplink.com for a Pantone book to use in the design of your next project.

Sometimes Direct Mail Is Just Better

August 1st, 2018

Direct mailing is a growing medium. Even though digital channels have proved to be successful, traditional channels of direct marketing are showing a higher return on investment. Studies show that 64% of millennials would rather receive direct mail than email advertisements. Additionally, studies show that the average open rate of marketed emails is below 20%.

Out of all the age demographics, millennials have the highest response rate when it comes to direct mail marketing. Those who receive direct mail open them at the same high rate of all other demographics. Studies performed by the USPS found that “Millennials are far more likely than non-Millennials to read and engage with direct mail.” The reasons why direct mail is still as effective today include the print and image quality and checking the mail is considered a leisurely activity. Furthermore many prefer direct mail over email, I know I do.

You have to remember that mailboxes are tangible objects that people have to check. Your targeted direct mailing piece will be seen, but are the pieces eye-catching enough to engage the reader? Mailing pieces should be variable printed and targeted to each consumer. This will also make the mailing piece more personal for the recipient receiving them.

When designing for direct mail try a folded piece to grow your brand. It has been statistically proven to achieve response rates of 4.4% compared to the .12% response rate of direct digital advertisements. When designing your piece try using a fold to engage your audience. A trifold works well for direct mailing. The folds invite the reader in while providing a simple design element. Another fold to consider is a gatefold which provides the reader with a visual impact while being easy to follow.

 

Or you can go with a more dynamic and really eye-catching fold like this origami fold that gets inserted into an envelope (See video link). This intricate fold folds flat into a postcard size of 4”x7” and the flat dimensions are 7”x12”. The folds of this piece make the artwork engaging as it follows the folding scores from top to bottom. The art can be designed in two ways: to show a cohesive image when folded and a different design using the cohesive image in the design of the flat piece. It’s a well-crafted fold that can be found on the Foldfactory youtube channel under fold #438 or click the video below.

For more information on how to make your next direct mailing piece more eye-catching contact info@premieruplink.com

 

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