Archive for the ‘Creative Ideas’ Category

Creative Printing: Ferrari

Friday, October 12th, 2018

To celebrate Ferraris creation in 1947, Ferrari has come out with a retrospective book that is just as exclusive as its cars. The print run for this epic book is limited to 1,947 copies and they cost upwards to $30,000. Of the 1,947, 250 of them are a limited edition that come with a bookstand that replicates the shapes of their 12 cylinder engine. The remaining 1,697 Collector’s edition copies, going for $6,000 each, will be offered with just the aluminum case instead.

The hefty coffee-table book is 514 pages and the size is 12.7in by 17 inches. The book also features a hand-stitched minimalistic cover design with the Ferrari horse in silver on top of the racing red background. All copies are signed by Piero Ferrari, the company’s vice chairman and the only living son of Ferraris founder Enzo Ferrari. The 250 limited edition copies carry the signatures of John Elkann, Ferrari’s current chairman, and the late Sergio Marchionne.

The book was edited by Pino Allievi, a Ferrari historian who worked with Enzo Ferrari on the 1998 book “Ferrari Racconta,”. This book has hundreds of unseen Ferrari photographs, drawings and sketches from the archives and private collections from around the world, as well as original documents of famed Ferrari drivers. This book is a great example of Ferrari’s product branding and homage to excellence. Ferrari did an exquisite job from product design, packaging and presentation. Without a doubt this book embodies Ferrari in every single luxurious detail even down to the price tag. Ferrari’s attention to detail and craftsmanship really shine in this collectible piece that looks as if it is ready to hit the race track.

The upcoming book, titled simply “Ferrari,” will be published in October of this year.

Below are some images from the book:

Augmented Reality and Direct Mail

Friday, October 5th, 2018

 

Direct mail is one of the most effective marketing channels. Add a mobile three-dimensional element such as augmented reality (AR) and you have a real opportunity to see a higher rate of return.

When deciding to implement AR into your direct mailings you have to use it effectively. Just adding AR to your mail piece for the sake of a mobile component does not mean that it will help improve your ROI.

Factors to consider when deciding to use AR in your mail pieces:

How: Understand how AR works and the best ways to implement it. Consider that some users will have to download an app.

Define: What are you trying to accomplish by using AR? Boosting your ROI is a given but what else are you looking to achieve? Branding? Product features?

What: What feature or incentives will your customers get by using AR? Coupons, discounts or other type of perks?

What are the benefits of using AR with direct mail? Pieces come to life by adding another sensory experience. You can provide more content than a normal mail piece can. You can track clicks easily. Your piece will have a “wow” factor creating longer user engagement.

Those marketers using augmented reality are creating a fun, engaging experience.

There are so many creative ways to enhance your users experience. Remember to describe in easy to follow steps how to use it. Enticing messages will help drive people to try it out. When you use AR with your direct mail you will see a big difference in the interaction with your mail piece.

If you have video or animated content and you have your direct mail art, Premier can easily help you link them with AR.

Are you ready to propel your marketing to the next level by using AR? Contact info@premieruplink.com for more information.

Have You Considered Digital Brochures?

Thursday, September 20th, 2018

the digital age we live in, we are constantly bombarded with marketing clutter. In fact, it has been reported on average consumers are exposed to over 4,000 marketing messages per day. As a result, it is becoming more and more difficult for marketers to cut through the noise and gain the attention of their target markets.

While marketing messages can be found just about everywhere, the unique appeal of video brochures is that they can capture the attention of prospects and give them a more modern, engaging experience. Video brochures combine the best of both worlds, print and digital technology. They illustrate printed content very attractively and they are impressive to hold. The “magic touch” that makes these brochures more memorable is the personalized video you can upload to them.

When included in sales and marketing campaigns they enhance your reach. According to a report from IAB.com, videos make marketing campaigns more effective by generating an increase in brand recall by up to 33% and message recall by up to 45%. Evidently, based on those numbers, video marketing is worth it. Studies also show that recipients view video brochures as novelty items and not throwaway marketing pieces. These brochures can be used for sales, marketing, recruiting, training, branding, motivating, fundraising, sharing testimonials, and many other purposes. The possibilities are endless.

Below are some examples of a few video brochures styles:

 

 

 

 

 

 

Here is a video about this project for your reference: https://youtu.be/_Pu8yAfCq94

For more information on video brochures contact info@premieruplink.com

Creative Fundraising

Friday, August 17th, 2018

 

Is your nonprofit organization, school, or club seeking new ways to raise funds for your cause? Here are 8 tried-and-true methods of fundraising you can try this year.

  1. Direct-mail

Direct mail remains the most effective fundraising tool, especially if you can craft a piece that resonates with your audience. Make your direct-mail fundraising letters more interesting by adding personal touches like variable data or add an augmented reality element. One of our favorite direct mail piece is the wafer sealed “round-tripper”. This piece has a reply envelope built right into the design of the piece. https://www.youtube.com/watch?v=CrHEVW1lxW4&t=11s

  1. Tote Bag drop-offs

Try a door-to-door branded promotional bag along with a laminated door hanger explaining your cause with an accompanying branded envelope for additional donations. Branded items are great for building brand awareness and strengthening business interest.

  1. 5K Run/Walk

Organize a 5K. 5k’s are more popular than ever and even have different themes. You can market your event with posters, banners, newsletters, and lawn signs. You can even use promotional items like water bottles, keychains, and lanyards with laminated id cards to build your awareness with participants.

  1. Discount cards

Sell laminated cards featuring discounts from supportive local businesses, making the cards more valuable than the amount paid for them. Restaurants, retailers, and service providers will often agree to offer discounts to your organization members and donors – especially if your cause supports the local community.

  1. Raffle items

Big ticket raffles can easily boost your fundraising efforts. Come up with a unique item to raffle off: a special edition motorcycle, a luxury sports car, or a trip to Europe, for example. Sell raffle tickets through your organization members, online, and via direct mail.

  1. Auction

Host an auction to raise funds for your organization, and make it unique by applying a theme: home improvement, outdoor living, sports, etc. You can also brand laminated bid signs and design an auction item booklet for the event, posters and direct mail postcards for the event.

  1. Calendars

Print and sell calendars featuring themes relevant to your target audience. Both desk calendars and wall calendars make excellent fundraising candidates and will showcase our brand year-round.

  1. Tournament

Golf tournaments, cornhole tournaments, beer pong tournaments, basketball tournaments – they can all be great fundraisers for your organization. By designing labels, postcards, flyers, lawn signs, or brochures and adding a few branded promotional items you’re sure to make your event a success.

No matter how you raise funds for your organization, you’ll need to market your fundraisers to get the word out and boost participation numbers and creative ideas are sure to be your best bet!

For more information on how Premier can help you with your next fundraiser contact us at info@premieruplink.com

Sometimes Direct Mail Is Just Better

Wednesday, August 1st, 2018

Direct mailing is a growing medium. Even though digital channels have proved to be successful, traditional channels of direct marketing are showing a higher return on investment. Studies show that 64% of millennials would rather receive direct mail than email advertisements. Additionally, studies show that the average open rate of marketed emails is below 20%.

Out of all the age demographics, millennials have the highest response rate when it comes to direct mail marketing. Those who receive direct mail open them at the same high rate of all other demographics. Studies performed by the USPS found that “Millennials are far more likely than non-Millennials to read and engage with direct mail.” The reasons why direct mail is still as effective today include the print and image quality and checking the mail is considered a leisurely activity. Furthermore many prefer direct mail over email, I know I do.

You have to remember that mailboxes are tangible objects that people have to check. Your targeted direct mailing piece will be seen, but are the pieces eye-catching enough to engage the reader? Mailing pieces should be variable printed and targeted to each consumer. This will also make the mailing piece more personal for the recipient receiving them.

When designing for direct mail try a folded piece to grow your brand. It has been statistically proven to achieve response rates of 4.4% compared to the .12% response rate of direct digital advertisements. When designing your piece try using a fold to engage your audience. A trifold works well for direct mailing. The folds invite the reader in while providing a simple design element. Another fold to consider is a gatefold which provides the reader with a visual impact while being easy to follow.

 

Or you can go with a more dynamic and really eye-catching fold like this origami fold that gets inserted into an envelope (See video link). This intricate fold folds flat into a postcard size of 4”x7” and the flat dimensions are 7”x12”. The folds of this piece make the artwork engaging as it follows the folding scores from top to bottom. The art can be designed in two ways: to show a cohesive image when folded and a different design using the cohesive image in the design of the flat piece. It’s a well-crafted fold that can be found on the Foldfactory youtube channel under fold #438 or click the video below.

For more information on how to make your next direct mailing piece more eye-catching contact info@premieruplink.com

 

Product Review: Sappi – Act Now!

Wednesday, April 18th, 2018

 

 

Yesterday I received a package in the mail from Sappi. It’s not too often that something arrives in the office with an announcement of Attn: Donna Moulton. I quickly opened it and found a brilliantly designed pull tab package on the inside. Here is a little background on Sappi to get you up to speed: Sappi is a leading global producer of dissolving wood pulp, specialties and packaging papers, printing and writing papers and biomaterials. Essentially, they make beautiful paper stocks to fulfill all your printing needs. Upon further investigation of the package, I realized that it is an add-on to support their article on Direct Mail in a Digital Age

The Sappi article forecasted that digital advertising will only account for 46% of all advertising. It also noted that direct mail has the highest rate of success. This is a statement I am sure you have read in more than one of my blog posts on direct mail but it is true! Direct mail leaves more of an impression on the recipient receiving it than that of digital advertising clutter.

Inside the package itself, there is a book titled Act Now! A Better Response To Direct Mail. Inside there are 5 case studies. The one that stood out to me the most was Style & Error, Style Case Studies & Protocol.

  • This case study talked about making sure your format fits your overall message. The study describes various types of printing methods (Digital, Web Offset, Sheet-fed, Off-Line) There are even samples (folded and diecut) in the book.
  • They also provide a chart of print techniques and finishes that shows which techniques work well with each method of printing.

Ex: If you were looking to print a direct mailing piece digitally you would have to keep in mind that you cannot print with metallic inks and the finished piece cannot be UV coated. **This chart is extremely helpful to keep close at hand when designing for print.

  • The package also included a few direct mailing samples from a few companies that were mentioned in each of the case studies along with bound samples in the Act Now! Book.

For presentation, I give this Sappi case study pack a 4 out of 5 stars (I may be a little biased as I do really like the way that Sappi packages and designs their media kits). I would have given the package design a 10 but it was a little roughed up and the pull tab opening was a little confusing at first, I didn’t want to tear apart the very well put together package.

As far as the information provided about direct mail marketing and design I give Sappi 5 stars. There is a wealth of information within the pages of the Act Now! book that every direct mail marketer should keep close by.

For more information on how premier can help you with your next direct mailing campaign and to receive a copy of the same brilliantly put together package please email us at: info@premieruplink.com

Donna Moulton is the Sales & Marketing Associate at Premier Graphics. A designer at heart, she uses her design skills to develop creative content, in-house marketing materials and client design work. In her role, she manages all aspects of marketing and advertising, from website updates, blog content and Premier events.

Improve Marketing Results with Augmented Reality (AR)

Monday, October 9th, 2017

All marketers should be combining print with digital media to increase the customer’s overall interaction experience. Using Augmented Reality (AR) in your marketing is easier than ever before. Premier can easily add AR to your printed material so you can give your customers personal experiences that increase brand interaction and ROI’s across all channels and devices. Your customers can be taken to videos, special sites, order forms, additional content and more. We will work with your marketing team to combine multiple media channels for maximum impact and increased response rates.

Some Benefits of Augmented Reality

  • 5-10 times more scans and engagement compared to QR codes
  • Tell the story of your product or service in an interactive engaging manner
  • Improve response rate and tracking of direct marketing programs.

AR is great for:

  • Direct Mailing
  • Catalogs
  • Brochures
  • Solicitations
  • Posters & More

Real-time information: For printed promotional pieces add scan-able areas;

  • Links to actionable items like “Buy Now” options that hover over the selected item area of the printed piece.
  • Give customers a link to your social media
  • Take them to a page with more detailed information that wouldn’t easily fit in the print ad for example “Click to Save X%”
  • Let them enroll in an event such as a webinar
  • Link them to video content designed especially for the printed piece, that will generate interest and engage the user.

Try It Now: Download the free App ( Layar – Augmented Reality ) & place the scanner over the Premier Logo

 

 

 

 

 

For more information on how Premier can help you increase your marketing effectiveness with AR email us at info@premieruplink.com.

Postcards For Everybody

Monday, July 3rd, 2017

Postcards…the thought of them suggests vacations and messages of “wishing you were here”. Today, our customers are utilizing them in very creative ways. Here are five creative ways to use postcards today:

  • Customer Follow Up – Postcards are a great way to keep your company name in front of your customers. They are an easy solution to reconnect with current customers and to thank new ones. When including a preferred customer coupon, you can win repeat business and track how effective the mailing was overall.
  • Mini Newsletters – Newsletters are a great way to communicate with your clients and perspects but they can be quite labor intensive. By using a postcard you can add a few relevant bullet pointed items to make the card easy to read while maximizing on all available printable space.
  • Handouts at Events – Postcards don’t only have to be for direct mail purposes, you can hand them out at events such as trade shows, seminars and leave them as takeaways. Postcards are larger than business cards and perfect for these events as you can list more information.
  • Offers Incentives and Referrals – While many have made the move to searching for online reviews, word of mouth still holds substantial weight. By encouraging postcard referrals or incentives that are redeemable for discounts you can track how effective your referral campaign is overall.
  • Drive Traffic to Your Website – It is imperative that businesses have a strong online presence in today’s marketplace. A way to incorporate the two would be to send a special offer postcard that is linked to a URL or coupon code to gather more targeted leads.

For more information contact us at info@premieruplink.com

Trade Shows . . . Easy As 1, 2, 3

Monday, June 5th, 2017

Planning your next trade show? Here are 3 tips to make it a success:

Don’t Forget Promotions and Giveaways:

Trade show attendees love promotional products and they are a great way to give your brand more visibility. Some current crowd favorites include Keychain lights, power banks, USB Flash Drives, Pens, Water bottles and tote bags. For contest giveaways try t-shirts and hats, both are great for conversation starters for attendees. Our favorites are branded notepads (kept on desks for a long time!)

Make your booth interactive:

Try using touch screens at your next trade show, studies show that interactive booths draw a crowd and hold people’s attention longer. By strategically placing the interactive areas within your booth you will generate more foot traffic and create a better understanding of the product or service you are promoting. Try using iPad stands, they are a great way to display your product and utilize touch screen interaction!! People love that!

Make a Statement with your display:

Looking to order a display for your next trade show or event? We recommend one of our favorite displays – The 10ft pop-up podium display, full-color graphics, and iPad stands. It is portable and comes with LED backlights to make the display really pop. Everything you need for set up fits conveniently inside the podium which doubles as a carrying case for the entire display. This case will also fit in the backseat of a mid-sized car. The podium is equipped with two handles and wheels which make moving and carrying the display to and from locations a breeze. Inside the podium you will find the 10ft pop-up display and lighting elements, there are 4 removable shelves that can hold up to 15lbs, the countertop which comes in a variety of colors, a kick guard, and the podium wrap. What we love most about this display is the customized graphics printed in full color, the best part is that the backgrounds are interchangeable. So once you have the display you can order replacement backgrounds or an entirely different one. Set up is simple and easy and will turn heads at your next trade show. Below are photos of a recent pop-up display we made for a client of ours.

 

 

 

For more information contact us at info@premieruplink.com

Spring/ Summer 2017 Pantone Colors:

Friday, May 12th, 2017

Palette embraces blended hues reminiscent of diverse colors in nature”

Looking to add more color to your printed pieces? How about utilizing this years Spring/Summer Pantone top 10 colors of the season? Pantone named Greenery 2017 color of the year. The global color authority and provider of professional color standards for the design industries said that Pantone’s color Greenery is “fresh and zesty” and this color is the perfect representation of our hopes for the coming year, this season’s colors are bright and vivid and convey a sense of earthiness.

“One of the things that we saw this year, was a renewed sense of imagination in which color was appearing in context that was different than the traditional,” said Leatrice Eiseman, Executive Director of the Pantone Color Institute. “Reminiscent of the hues that surround us in nature, our Spring 2017 Color Report evokes a spectrum of emotion and feeling. From the warmth of sunny days with PANTONE 13-0755 Primrose Yellow to the invigorating feeling of breathing fresh mountain air with PANTONE 18-0107 Kale and the desire to escape to pristine waters with PANTONE 14-4620 Island Paradise, designers applied color in playful, yet thoughtful and precise combinations to fully capture the promises, hope and transformation that we yearn for each Spring.”

For more information contact us at info@premieruplink.com

  • Recent Posts

  • Like Us On Facebook

  • Categories

  • Archives

  • Follow Our Blog

    Receive new post notifications via email.
  •  
    error: Content is protected !!