Archive for the ‘Creative Ideas’ Category

Product Review: Sappi – Act Now!

Wednesday, April 18th, 2018

 

 

Yesterday I received a package in the mail from Sappi. It’s not too often that something arrives in the office with an announcement of Attn: Donna Moulton. I quickly opened it and found a brilliantly designed pull tab package on the inside. Here is a little background on Sappi to get you up to speed: Sappi is a leading global producer of dissolving wood pulp, specialties and packaging papers, printing and writing papers and biomaterials. Essentially, they make beautiful paper stocks to fulfill all your printing needs. Upon further investigation of the package, I realized that it is an add-on to support their article on Direct Mail in a Digital Age

The Sappi article forecasted that digital advertising will only account for 46% of all advertising. It also noted that direct mail has the highest rate of success. This is a statement I am sure you have read in more than one of my blog posts on direct mail but it is true! Direct mail leaves more of an impression on the recipient receiving it than that of digital advertising clutter.

Inside the package itself, there is a book titled Act Now! A Better Response To Direct Mail. Inside there are 5 case studies. The one that stood out to me the most was Style & Error, Style Case Studies & Protocol.

  • This case study talked about making sure your format fits your overall message. The study describes various types of printing methods (Digital, Web Offset, Sheet-fed, Off-Line) There are even samples (folded and diecut) in the book.
  • They also provide a chart of print techniques and finishes that shows which techniques work well with each method of printing.

Ex: If you were looking to print a direct mailing piece digitally you would have to keep in mind that you cannot print with metallic inks and the finished piece cannot be UV coated. **This chart is extremely helpful to keep close at hand when designing for print.

  • The package also included a few direct mailing samples from a few companies that were mentioned in each of the case studies along with bound samples in the Act Now! Book.

For presentation, I give this Sappi case study pack a 4 out of 5 stars (I may be a little biased as I do really like the way that Sappi packages and designs their media kits). I would have given the package design a 10 but it was a little roughed up and the pull tab opening was a little confusing at first, I didn’t want to tear apart the very well put together package.

As far as the information provided about direct mail marketing and design I give Sappi 5 stars. There is a wealth of information within the pages of the Act Now! book that every direct mail marketer should keep close by.

For more information on how premier can help you with your next direct mailing campaign and to receive a copy of the same brilliantly put together package please email us at: info@premieruplink.com

Donna Moulton is the Sales & Marketing Associate at Premier Graphics. A designer at heart, she uses her design skills to develop creative content, in-house marketing materials and client design work. In her role, she manages all aspects of marketing and advertising, from website updates, blog content and Premier events.

Improve Marketing Results with Augmented Reality (AR)

Monday, October 9th, 2017

All marketers should be combining print with digital media to increase the customer’s overall interaction experience. Using Augmented Reality (AR) in your marketing is easier than ever before. Premier can easily add AR to your printed material so you can give your customers personal experiences that increase brand interaction and ROI’s across all channels and devices. Your customers can be taken to videos, special sites, order forms, additional content and more. We will work with your marketing team to combine multiple media channels for maximum impact and increased response rates.

Some Benefits of Augmented Reality

  • 5-10 times more scans and engagement compared to QR codes
  • Tell the story of your product or service in an interactive engaging manner
  • Improve response rate and tracking of direct marketing programs.

AR is great for:

  • Direct Mailing
  • Catalogs
  • Brochures
  • Solicitations
  • Posters & More

Real-time information: For printed promotional pieces add scan-able areas;

  • Links to actionable items like “Buy Now” options that hover over the selected item area of the printed piece.
  • Give customers a link to your social media
  • Take them to a page with more detailed information that wouldn’t easily fit in the print ad for example “Click to Save X%”
  • Let them enroll in an event such as a webinar
  • Link them to video content designed especially for the printed piece, that will generate interest and engage the user.

Try It Now: Download the free App ( Layar – Augmented Reality ) & place the scanner over the Premier Logo

 

 

 

 

 

For more information on how Premier can help you increase your marketing effectiveness with AR email us at info@premieruplink.com.

Postcards For Everybody

Monday, July 3rd, 2017

Postcards…the thought of them suggests vacations and messages of “wishing you were here”. Today, our customers are utilizing them in very creative ways. Here are five creative ways to use postcards today:

  • Customer Follow Up – Postcards are a great way to keep your company name in front of your customers. They are an easy solution to reconnect with current customers and to thank new ones. When including a preferred customer coupon, you can win repeat business and track how effective the mailing was overall.
  • Mini Newsletters – Newsletters are a great way to communicate with your clients and perspects but they can be quite labor intensive. By using a postcard you can add a few relevant bullet pointed items to make the card easy to read while maximizing on all available printable space.
  • Handouts at Events – Postcards don’t only have to be for direct mail purposes, you can hand them out at events such as trade shows, seminars and leave them as takeaways. Postcards are larger than business cards and perfect for these events as you can list more information.
  • Offers Incentives and Referrals – While many have made the move to searching for online reviews, word of mouth still holds substantial weight. By encouraging postcard referrals or incentives that are redeemable for discounts you can track how effective your referral campaign is overall.
  • Drive Traffic to Your Website – It is imperative that businesses have a strong online presence in today’s marketplace. A way to incorporate the two would be to send a special offer postcard that is linked to a URL or coupon code to gather more targeted leads.

For more information contact us at info@premieruplink.com

Trade Shows . . . Easy As 1, 2, 3

Monday, June 5th, 2017

Planning your next trade show? Here are 3 tips to make it a success:

Don’t Forget Promotions and Giveaways:

Trade show attendees love promotional products and they are a great way to give your brand more visibility. Some current crowd favorites include Keychain lights, power banks, USB Flash Drives, Pens, Water bottles and tote bags. For contest giveaways try t-shirts and hats, both are great for conversation starters for attendees. Our favorites are branded notepads (kept on desks for a long time!)

Make your booth interactive:

Try using touch screens at your next trade show, studies show that interactive booths draw a crowd and hold people’s attention longer. By strategically placing the interactive areas within your booth you will generate more foot traffic and create a better understanding of the product or service you are promoting. Try using iPad stands, they are a great way to display your product and utilize touch screen interaction!! People love that!

Make a Statement with your display:

Looking to order a display for your next trade show or event? We recommend one of our favorite displays – The 10ft pop-up podium display, full-color graphics, and iPad stands. It is portable and comes with LED backlights to make the display really pop. Everything you need for set up fits conveniently inside the podium which doubles as a carrying case for the entire display. This case will also fit in the backseat of a mid-sized car. The podium is equipped with two handles and wheels which make moving and carrying the display to and from locations a breeze. Inside the podium you will find the 10ft pop-up display and lighting elements, there are 4 removable shelves that can hold up to 15lbs, the countertop which comes in a variety of colors, a kick guard, and the podium wrap. What we love most about this display is the customized graphics printed in full color, the best part is that the backgrounds are interchangeable. So once you have the display you can order replacement backgrounds or an entirely different one. Set up is simple and easy and will turn heads at your next trade show. Below are photos of a recent pop-up display we made for a client of ours.

 

 

 

For more information contact us at info@premieruplink.com

Spring/ Summer 2017 Pantone Colors:

Friday, May 12th, 2017

Palette embraces blended hues reminiscent of diverse colors in nature”

Looking to add more color to your printed pieces? How about utilizing this years Spring/Summer Pantone top 10 colors of the season? Pantone named Greenery 2017 color of the year. The global color authority and provider of professional color standards for the design industries said that Pantone’s color Greenery is “fresh and zesty” and this color is the perfect representation of our hopes for the coming year, this season’s colors are bright and vivid and convey a sense of earthiness.

“One of the things that we saw this year, was a renewed sense of imagination in which color was appearing in context that was different than the traditional,” said Leatrice Eiseman, Executive Director of the Pantone Color Institute. “Reminiscent of the hues that surround us in nature, our Spring 2017 Color Report evokes a spectrum of emotion and feeling. From the warmth of sunny days with PANTONE 13-0755 Primrose Yellow to the invigorating feeling of breathing fresh mountain air with PANTONE 18-0107 Kale and the desire to escape to pristine waters with PANTONE 14-4620 Island Paradise, designers applied color in playful, yet thoughtful and precise combinations to fully capture the promises, hope and transformation that we yearn for each Spring.”

For more information contact us at info@premieruplink.com

Are Your Bills and Invoices Readable?

Monday, May 8th, 2017

Bills and invoices are your last contact with your client, and there should be attention to detail along with company branding and style throughout. Here are some tips below to consider when designing your next bill or invoice:
Readability: is your billing, statements or invoices easy for the customer to read? The problem I see with most billing statements I come across is that too often bills will be a wash of black ink that draw your eye all around the page leaving you looking for your balance due. Bills should be clean and neat with minimal body copy. Here’s an example:

 

 

 

 

 

 

 

 

 

 

 

In this example the invoice is branded with the company color and items are itemized and easy to read. The pops of color also direct your eyes to important information such as when the balance is due, a special message, and the due date.
Personalized: Try personalizing bills and invoices by using variable data and dynamic messaging. Not only will this add a touch of personalization but it will show that the customer isn’t just another number in your company’s system. Also add a personalized thank you with your customers name at the bottom of your statement and this simple touch will show your appreciation for their patronage.

 

 

 

 

 

 

 

 

 

 

 

For more ways on how Premier can help make your billing statements and invoices more readable contact us at info@premieruplink.com

PS. The most common cause of late payments is the result of customers having trouble reading their bills

10 Fresh Brochure Designs That Make A Statement

Wednesday, March 29th, 2017

Creating well-designed brochures serve as a statement pieces that capture the reader’s attention and serve as an important marketing tool. Brochures are great for giving the reader more detailed information about products and services in a very visually appealing format. Below are 10 fresh examples of brochure designs that will inspire you when you design your next piece.

1.) Make your piece pop with a die cut cover and inserts to draw the reader in.

 

 

 

 

 

 

2.) This brochure has a unique die cut and folding combination with pops of color, use your body copy to direct the reader along and around the design of the piece.

 

 

 

 

 

 

3.) Try an embossed piece to give your brochure more texture and a modern fresh feel.

 

 

 

 

 

4.) This abstract piece has a die cut shape to achieve this fold, with the use of statement colors and the abstract folding your piece will entice your reader to pick it up unfold it.

 

 

 

 

 

 

5.) With this simple die cut piece you can give your brochure more texture and build upon each layer, by using this method you will draw your reader in with the peekaboo pages

 

 

 

 

 

6.) This die cut piece recreates photographed bokeh by exposing the colorfully printed second page through the die cut areas together with the printed shapes on the cover stock.

 

 

 

 

 

 

7.) Use foil stamping as an elegant focal point on your printed piece to leave a decorative finish combine that with intricate die cutting and statement colors you will have an eye-catching piece.

 

 

 

 

 

 

8.) Give your printed piece a modern feel with engraving and letter pressed copy, both design elements will give your piece more texture and a more luxurious look and feel.

 

 

 

 

 

 

 

 

9.) Try a die cut piece in the shape of your logo with a layered fold to engage your readers, add pops of color and you really have a statement piece.

 

 

 

 

 

 

 

10.) This die cut brochure booklet uses the die cut shape all throughout the artwork with bold statement colors and monochromatic photos to tie the piece together giving it a polished look.

 

 

 

 

 

 

 

Perhaps the most important factor when designing your next printed piece is to make it innovative, original and eye-catching. Your piece whether it is a business card, pamphlet, brochure or poster should convey what your business stands for and the message should be clear to the recipient. When designing your piece, it is always a good idea to keep an eye on what your competitors are doing to stay ahead of the curve.

For more information on how Premier can help you make your printed pieces stand out, email us at info@premieruplink.com.

“The heart and soul of the company is creativity and innovation.” -Bob Iger

Which Way To Go?

Friday, January 6th, 2017

What are the considerations and factors when determining the printing technology to use in your next project?

  1. Quality
  2. Turnaround
  3. Pricing
  4. Customization

The advances in variable inkjet color are saving our customers time and money.  Their marketing communications are creating better responses and providing an increased ROI.

Want to learn more?   Email us today at info@premieruplink.com for a no obligation consultation.

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HP T230, Inkjet printing

Corporate Event Planning

Monday, October 10th, 2016

Corporate events have been ramping up everything from venues to décor to attendee engagement. Today’s corporations are looking for new and exciting products to keep guest attendees engaged during and after the event. Branded promotional products and printed communications have been a popular choice for building brand recognition for many years. Here is your quick guide on what you need.

When planning your event work, your printing partner will help you pick out paper choices for your invitations and related mailings. With so many options, choices could seem endless. Be different and use creative invitation folding styles to capture your attendee’s attention. Did you want an expandable invitation? A tri-fold or accordion fold? Not sure? Your print partner will be able to go over different folding styles that will work for you. Don’t forget to integrate creative finishing to make your piece different. Are you looking for a more elegant invitation? Try foil stamping, engraving or embossing? Letterpressing your copy is also a very nice touch if you are looking for a more classic style invitation. You can even customize your invitations with variable data specific to each of your attendees by addressing them with a personal message. Personalization is proven to be effective at grabbing and keeping the reader’s attention. Your print provider will also be able to take care of mailing so you have one less thing to worry about.

Looking for the complete package for your event? Add some branded name badges, business cards, folders, notepads and program booklets. These can be printed offset or digital with various finishings and binding options. Next, add coordinating banners and signs to catch your guest’s attention. Banner and signs are customizable and come in an array of different styles and finishing. Don’t forget about coordinating seating signs or placeholder cards for that added polished touch. To add some excitement to your event, try a customized printed photo op prop such as a mock social media news feed frame your guests can hold and stand behind or handheld printed logo props.

An example of a social media photo prop Premier created for a client.

You should wrap up your event with popular promo product gift bags. There are thousands of promotional products and some of the most popular are USB drives, pens, and electronic items. Try more tech items like selfie sticks, blue tooth speakers, power banks and headphones. Looking to hand out awards as well? Try customizable wall plaques, certificate frames, glass awards and pen sets. Picking promotional products provides lasting impressions and your guest will have a physical reminder of your event to take home or to the office.

By choosing a single source printing partner you can produce all the items needed to make your next event a success.

For more information on how Premier can help email us at info@premieruplink.com

How to Use Promotional Products during the 2016 Election Year

Wednesday, June 8th, 2016

The election season is upon us and we will be printing and mailing hundreds of thousands of letters and postcards for this year’s races. Premier is helping candidates grab the attention of voters with multiple channels of communication!  Most candidates know the power of direct mail, but are you using promotional products?


How can you Use Promotional Products during the 2016 Election Year?

Spread Awareness

Awareness and education are important during the campaign cycle.  By using promotional products, you can spread awareness and educate your audience, and these products can help you get the word out.

Premier buttons, lapel stickers, pens, and pencils are great essentials that will drive name recognition for your candidate. Political signs, palm cards, magnets, and bumper stickers can help you further spread information and message points at political events and rallies.

Fundraising & Giveaways

When it comes to a political campaign, there is always more that you can do to get your name out there and raising funds can make or break your campaign. All of the front-runners in the current presidential election have their own creative promotional merchandise available for purchase. By offering your own merchandise you will build better campaign recognition and awareness. You could also use these items as contest giveaways to further spread your campaign trail. Top items include T-shirts, hot beverage tumblers, and tote bags which can be customized with your slogan, message or name and can be sold to help you raise campaign funds. The added bonus of using promotional merchandise for fundraising and giveaways is that it allows your supporters to become active to further share your name and your campaign message.

Donor Thank You

You can also use promotional items as a way to recognize and thank donors. Donor thank you, gifts can be something simple such as a palm card note of appreciation containing more information about upcoming events or more information about your campaign. By using promotional pens, pencils and stickers you are giving your supporters a simple but memorable thank you.

The possibilities for promotional items for campaign season are endless. From standard promotional items such as signs, palm cards, buttons and lapel stickers to tote bags, beverage tumblers and apparel you can be effective in many ways. Let your imagination be your guide and let us be your one-stop solution for all your campaigning needs this year.  Email us at info@premieruplink.com for more information.

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