Archive for the ‘Mailing’ Category

Savings on Postage

Monday, June 25th, 2018

 

Direct mail makes an impact on the recipient and leads to higher ROI’s than email campaigns alone, But did you know there is a more cost-effective and efficient way to reach your audience with direct mailing? You should know about EDDM (Every Door Direct Mail). So what is EDDM?

“USPS Every Door Direct Mail is an affordable targeted advertising technique that lets you map your marketing mail audience by age, income or household size. You can use the EDDM mapping tool to choose the ZIP Code™ and carrier route that will target your best possible customers” – https://www.usps.com/business/every-door-direct-mail.htm

Instead of purchasing a list or spending hours collecting data, you can follow the link to the USPS website and select the location and demographics to come up with your perfect mailing list:  https://eddm.usps.com/eddm/customer/routeSearch.action

When using Retail EDDM your postage per piece will be $0.178 and you are limited with a per day mailing quantity of 5,000 pieces, The mailing has to be delivered to the post office’s designated by the EDDM planning tool on the USPS website. That is a 30% or more savings on Presorted Standard mail.

So now that you know the basics of EDDM let’s talk about BMEU. What is BMEU and how does it differ from Retail EDDM?

BMEU is a type of EDDM and you can submit your mail at a Regional Business Mail Entry Unit (BMEU) or at a local retail Post Office. The mail gets labeled BMEU instead of being labeled Retail. The benefit of using EDDM BMEU comes down to the size of your project. If you are mailing more than 5000 pieces per day and to multiple routes, BMEU is the way to go for even more savings. Pricing for BMEU is $0.157 per piece with a 38-40% savings on postage with a more targeted list.

Retail EDDM vs BMEU

 

Contact us at info@premieruplink.com to learn more

S”Elect” Premier

Friday, June 1st, 2018

Once again the election season is upon us. We are getting ready to print and mail 10’s of thousands of letters and postcards for this year’s political races and we are helping candidates grab the attention of voters with their direct mailings.

Spreading awareness is of the utmost importance during your campaign cycle. By using direct mail you not only spread awareness but you educate your audience as well.

Below are some of the most popular and cost-effective sizes of political mailers that can help you spread your campaign messages.

The 8.5x 11 Postcard

This is the political standard. It is a great size that is clear and easy to read, and it stands out in the mailbox because of its size.

The 11×17.75 2 Fold to 11 x 6

This size is great if you are featuring a lot of detail on the inside and works well for both political and advocacy political mailers.

The 6 x 11 Postcard

This postcard is also a must. Like the 8.5 x 11 size this postcard also stands out in mailboxes because of its size and is also clear and easy to read and it’s less expensive to mail.

There are many other formats we use, but these are our top picks. We are always looking for new ways to help you stand out.

Let your imagination be your guide and s“Elect” Premier as your one-stop solution for all your campaigning needs this year.  Email us at info@premieruplink.com for more information.

DMA (Data & Marketing Association) Reports Direct Mail has Highest Response Rates

Thursday, May 24th, 2018

You guessed it: Direct Mail wins again. The power of print has outshined digital marketing by a landslide. According to statistics, recipients of direct mail find it captivating. By using new print technology and real-time data marketers can create highly effective eye-catching mailing pieces. Don’t believe me? Below are some tips and stats which I’ll let do the talking:

Stats:

 

 

 

Direct mail household response rates are 5.1% (compared to 0.6% email, 0.6% paid search, 0.2% online display, 0.4% social media). This is the highest response rate the DMA has ever reported, since coming out with the Response Rate Report in 2003.

Direct mail median household return on investment is 29% (compared to 124% email, 23% paid search, 16% online display, 30% social media).

At 6.6%, oversized envelopes have the greatest household response rates over other mediums (followed by postcards at 5.7% and letter-sized envelopes at 4.3%).

At 37%, oversized envelopes have the greatest household return on investment over other mediums (followed by postcards and letter-sized envelopes at 29%).

The response rate for direct mail among people aged 18-21 years old is 12.4%.

The top response rate tracking methods are online tracking such as PURLs (61%), call center or telephone (53%), and code or coupon (42%).

For every $167 spent on direct mail in the US, marketers sell $2095 in goods.

Tips for your next Direct Mailing Piece: Personalization

  1. Strong Creative Content and Offer/Ask to demand a Call-to-Action
  2. Cross-Channel Marketing and Tracking
  3. Add in Digital aspects: VR virtual reality, AR augmented reality, QR codes

Temple University’s Fox School of Business says the reason people respond differently to physical pieces of mail rather than digital is that it triggers activity in the part of the brain that corresponds with value and desirability, and because of this it results in people spending more time with the piece and having a stronger emotional response.

The Bottom Line – Direct mail has the greatest impact because it offers a tangible experience for the recipient and oversized pieces stand out the most.

Sources

1.) DMA Response Rate Report https://thedma.org/

2.) Print Is Big http://www.printisbig.com/

For more information on how Premier can help you with your Direct Mailing needs email us at info@premieruplink.com

What is Variable Data Printing (VDP)?

Thursday, May 17th, 2018

Product Review: Sappi – Act Now!

Wednesday, April 18th, 2018

 

 

Yesterday I received a package in the mail from Sappi. It’s not too often that something arrives in the office with an announcement of Attn: Donna Moulton. I quickly opened it and found a brilliantly designed pull tab package on the inside. Here is a little background on Sappi to get you up to speed: Sappi is a leading global producer of dissolving wood pulp, specialties and packaging papers, printing and writing papers and biomaterials. Essentially, they make beautiful paper stocks to fulfill all your printing needs. Upon further investigation of the package, I realized that it is an add-on to support their article on Direct Mail in a Digital Age

The Sappi article forecasted that digital advertising will only account for 46% of all advertising. It also noted that direct mail has the highest rate of success. This is a statement I am sure you have read in more than one of my blog posts on direct mail but it is true! Direct mail leaves more of an impression on the recipient receiving it than that of digital advertising clutter.

Inside the package itself, there is a book titled Act Now! A Better Response To Direct Mail. Inside there are 5 case studies. The one that stood out to me the most was Style & Error, Style Case Studies & Protocol.

  • This case study talked about making sure your format fits your overall message. The study describes various types of printing methods (Digital, Web Offset, Sheet-fed, Off-Line) There are even samples (folded and diecut) in the book.
  • They also provide a chart of print techniques and finishes that shows which techniques work well with each method of printing.

Ex: If you were looking to print a direct mailing piece digitally you would have to keep in mind that you cannot print with metallic inks and the finished piece cannot be UV coated. **This chart is extremely helpful to keep close at hand when designing for print.

  • The package also included a few direct mailing samples from a few companies that were mentioned in each of the case studies along with bound samples in the Act Now! Book.

For presentation, I give this Sappi case study pack a 4 out of 5 stars (I may be a little biased as I do really like the way that Sappi packages and designs their media kits). I would have given the package design a 10 but it was a little roughed up and the pull tab opening was a little confusing at first, I didn’t want to tear apart the very well put together package.

As far as the information provided about direct mail marketing and design I give Sappi 5 stars. There is a wealth of information within the pages of the Act Now! book that every direct mail marketer should keep close by.

For more information on how premier can help you with your next direct mailing campaign and to receive a copy of the same brilliantly put together package please email us at: info@premieruplink.com

Donna Moulton is the Sales & Marketing Associate at Premier Graphics. A designer at heart, she uses her design skills to develop creative content, in-house marketing materials and client design work. In her role, she manages all aspects of marketing and advertising, from website updates, blog content and Premier events.

Direct Mail It’s Science

Friday, May 26th, 2017

“Neuromarketing research shows physical advertisements have a pronounced effect on consumer decision-making”-USPS

Neuromarketing combines multiple disciplines including neuroscience and psychology and is being used to answer questions about marketing, consumer behavior, and advertising. Recently the USPS worked with Temple University to explore how customers perceived and engaged with physical and digital marketing advertisements. They used 3 types of measurement: eye tracking, core biometrics and functional magnetic resonance imaging.

Eye tracking: Works by using a camera and infrared technology monitor you eye movements speed and duration of attention. This test tracks visual attention

Core Biometrics: Works by placing sensors on fingertips that measure heart rate, skin conductance (sweat) and motion respiration. This test gauges the depth of emotional engagement.

Functional Magnetic Resonance Imaging: This scanner works by measuring the brains change in oxygenated blood flow to show what parts of the brain are activated during a task or experience. This test pinpoints specific deep-brain activity beyond surface cognitive function (think empathy and reward)

The below chart shows each factor:

What did we learn?

  • When viewing physical ads including direct mail, participants had a stronger emotional response and remembered details better.
  • Physical ads were found to be slower to get one’s attention at first glances, but they leave a longer lasting impact for easy recall when making a buying decision.
  • Digital ads will capture attention quicker, but for longer lasting impact a physical mail-piece is the superior option that could lead to future purchases.

Let us know what you think of this new service info@premieruplink.com

Informed Delivery: The Next Small Big Thing or Is it?

Tuesday, April 25th, 2017

After hearing about Informed Delivery and weighing out the reasons why this service is so beneficial, I decided to head on over to the USPS website and sign up for this free service. Sign up was simple and easy, all you needed to do was pick a user name and password, add two security questions and choose if the account is personal or for business. Once you isgn up, you immediately start receiving an email notification every morning before 9am. These notifications show 10 scanned black and white images of the mail your household will be receiving for the day, if you are receiving more than 10 pieces of mail the email will have a link below that will take you to your USPS dashboard to view the rest of your mail for the day. Below are some images of what the email notifications look like.

After using Informed Delivery since its launch on April 14th it’s rather nice knowing exactly what is arriving in your mailbox each day. When I signed up I thought I would just be receiving the previews of my mail that would be arriving everyday but it turns out that is not the case, the email you receive in the morning has images of the mail arriving for everyone in the household. Other than that, I look forward to receiving the email alerts each day, the images provide a teaser of the marketed sales pieces and other mail to open later that day. I like the advance notice as well. I can relay the notifications to anyone in the household that may be looking for the piece of mail if they didn’t sign up for Informed Delivery. Also, it is very interesting to see how color pieces translate when scanned and sent in black and white, so far I have only seen two pieces that were a little hard to read but everything else was sharp and easy to make out. The scanned areas I find will provide marketers with a space for marketing campaign advertisements to draw up excitement about a mailed piece. The only drawback I can find would be for any student who is expecting a report card in the mail can no longer hide it from their parents.

Let us know what you think of this new service info@premieruplink.com

Informed Delivery: The Next Small Big thing

Thursday, April 13th, 2017

 

 

 

 

 

 

 

How does Informed delivery work?

The USPS digitally scans the front of mail pieces that run through their automation equipment. They can use those images to provide you with digital notifications in advance of the delivery of your mail. Informed Delivery is an optional notification service for residential consumers. The images are of the exterior, address side of all household mailing pieces.

What are benefits for users?

This service provides participating consumers with access to images of their household’s mail wherever, whenever on a computer, tablet, or mobile device. This service also benefits the entire household, ensuring that everyone sees the mail each day. By providing advanced notice of mail delivery this allows users to take action before important pieces of mail reach their household’s mailbox. You will now know when important notices such as bills, government mailings, and sensitive personal data mailings will be arriving. This is especially helpful in combating the fight against identity theft so you can now act when a piece of mail that was supposed to arrive is now missing.

How often are notifications sent and when?

Notifications are sent via email to your inbox using the email address you register with on the USPS website. If you receive over 10 pieces of mail, you will see the first 10 mailpieces in the email notification and will also be provided a link to see the remainder of your household’s mailpieces. Notifications will typically be emailed before 9:00 AM EST daily, Monday through Saturday, on days that mail is being processed.

More information on Informed Delivery can be found here: https://informeddelivery.usps.com/box/pages/intro/faq

Email us your thoughts at info@premieruplink.com

Direct Mail Marketing vs. Email Marketing

Wednesday, April 5th, 2017

 

It goes without saying that email is considered a powerful marketing channel. You can reach your target audience with timely cost effective messages quickly, but will your audience open your messages?

Let’s face it, take a look at your email inbox right now, how many of your messages are marketed emails, and how many of those email pieces have you actually opened? Studies show that most companies see average open rates that are below 20%.

Another study showed that 98% of people check their mail every day and that 77% of people sort through their physical mail as soon as they receive it.

Marketers worry that direct mailing pieces will go unread. The likelihood of a direct mailing piece being seen is higher than the likeliness of a targeted email campaign being opened. Mailboxes are tangible objects people have to check so your targeted direct mailing piece will be seen, but are they eye catching to the reader? and will it engage them? Mailing pieces should be variable printed and targeted for each consumer, which will make the mailing piece more personal. Direct mailings should also offer a promotion or discount that has a corresponding code that can track the success rate of the campaign.

Although email campaigns are inexpensive, efficient and can be tracked just as quickly as you can send them, they aren’t practical in the sense that companies are spamming everyone with email which makes it harder for messages to stand out against the clutter. At a minimum, marketers need to consider campaigns that include a combination of email and direct mail. This will provide maximum return on investment and trackable response data.

For more information on how Premier can help you make your printed pieces stand out, email us at info@premieruplink.com.

“Creativity is allowing yourself to make mistakes. Art is knowing which ones to keep.”

― Scott Adams

USPS Folded Self Mailer: Part II

Monday, January 30th, 2017

Did you read and memorize the USPS’ lengthy document outlining the Folded Self-Mailer regulations? Don’t worry – we’ve got you covered. The USPS made a few revisions to the requirements for letter-sized folded self-mailers. In our last post, we touch on self-mailer sizing, paper weight, and folding. Some of the other requirements to keep in mind when designing your self-mailers are the size of the sealable flaps and the correct size tabs or wafer seals to use.

Flap: The flap may only be on the non-addressed side. The horizontal flaps must extend at least 1.5” from the top of the mailer but cannot extend closer than 1” from the bottom of the mail piece. The side flaps on the self-mailer must extend 5” from the lead edge (left edge of non-addressed side; right edge of addressed side).

Tabs: When using tabs or as they are also known as, wafer seals, you cannot use perforated ones. There is also a minimum of 2 tabs on a self-mailing piece, they should be placed on the top or side, depending on the location of the fold. The minimum tab size to use for up to 1oz in weight is a 1” tab and for self-mailers, over 1oz in weight you must use a tab that is 1.5”. Keep in mind if your self-mailer uses fugitive glue, as long as the glue is used within ¼of the edge, tabs are not needed.

What hasn’t changed: Shape must be rectangular

Aspect ratio (length divided by height) must be 1.3 to 2.5

Address must be parallel to longer edge and indicia

Max weight is 3oz

Thickness must be .009” to .25”

For more information on how Premier can help email us at info@premieruplink.com.  Better yet, send us some examples of your current work and we will provide ideas for effective enhancements and redesign at no cost!

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