Archive for the ‘Mailing’ Category

USPS Irresistible Mail

Thursday, April 4th, 2019

The USPS has put out another book in their Irresistible Mail series. The Irresistible Mail website showcases new innovations for printing with the use of mobile technology. Together they create eye-catching memorable interactive experiences that are launched via a mobile device.

The site showcases 12 innovations to consider adding to your next direct mailing piece. These include:

  • VR (Virtual Reality)
  • Textures (Varnishes & Finishes
  • NFC (Near Field Communication)
  • AR (Augmented Reality)
  • Formats (Unique Folds & Die Cuts)
  • Video (Video-Enhanced Print)
  • QR (Quick Response Codes)
  • Digital to Direct (Data-Driven Messaging)
  • Buy Now (Shoppable Social Media)
  • Analytics (Trackable Data)
  • VDP (Variable Data Printing)
  • Neuroscience (Cutting-edge Research).

Each innovation category showcases a statistic and explanation about the innovation followed by a short video of a direct mail piece utilizing the new innovation. If you are looking for more direct mail ideas, the Irresistible mail gallery will be right up your alley.  It has approximately 100 images and articles that will spark your creativity when designing your next direct mailing campaign.

For more information on how premier can help you with your next direct mailing piece contact

For more information on the Irresistible mail book visit and be sure to check back in next week when we do a review of the book itself.

2019 USPS Postage Updates

Friday, December 28th, 2018

United States Postal Service rolled out the new postage changes that will go into effect January 27th, 2019. These new rates show an overall increase of 2.5% for mailing or market dominant products. The most important areas to note are First-Class Mail and Presorted First-Class Mail.

The largest change we will see is in Commercial First-Class Mail with the largest increases for single-piece letters. Metered single piece rates will now be $0.03 below stamped pieces.

First-Class Mail®

  • First-Class Mail® Letters up to 1 ounce will increase from $0.50 to $0.55
  • First-Class Mail® Flats up to 1 ounce will stay the same ($1.00)
  • First-Class Metered Mail will increase from $0.47 to $0.50

Presorted MailUSPS Presort can save you money off your annual postage bill. Presort is a discount for customers who have their mail sorted before it is sent over to the USPS. Presorting offers discounts based on service level, mail shape, and weight. If you send over 5,000 pieces of direct mail at a time then switching to presorted mail is smart.

  • Mixed AADC (MAADC) automation letters and AADC automation letters has increased to $0.428 & $0.412
  • Automated presort flat rates increased to $0.383

For USPS Marketing Mail the average increase is about 2.5%.

US Postal Service Postage Highlights:

The good news is that the USPS has continued its use and expansion of the mailing promo incentives. These can provide up to an additional 2% savings.

We will go into detail on how you can take advantage of these savings in the next post. These new postage changes go into effect January 27th, 2019. For more postage changes visit the USPS:


For more information on how Premier can help you, please email us at

5 Ways To Measure The Success Of A Print Campaign

Tuesday, December 4th, 2018

With the abundance of data and metrics collected from digital marketing efforts, print campaigns would seem to be left in the stone age. Did you know that Direct mail response rates still top those of other mediums; the average direct mail response rate is 3-5x greater than that of email, internet display and paid search. Among 18 to 24-year-olds, 69% say they prefer print and paper communications to reading off a screen. Below are 5 ways to measure the success of your next print campaign:


Monitor your website traffic while running your print campaign. When looking over your analytics look for changes in website traffic, If there are spikes in traffic during your print campaign then it has effectively reached your consumers. However, you’ll start to muddy your results if you direct your print campaign traffic to the same landing page that receives traffic from other digital marketing efforts. The best way to track traffic to your print campaign is to direct traffic to a specific page via a “vanity URL” that links to a landing page on your site. Set up the landing page with Google Analytics to track traffic from your print campaign so you can analyze it alongside other traffic sources.


Create a hashtag that customers can use on social media that is attached to your print campaign to track the success and increase of online engagement. By doing this you can encourage customers to share your print campaign hashtag if there is an offer or incentive attached to using it, such as a discount, special offer or a cause they care about. Some examples are: #NationalFriedChickenDay by KFC to promote a calendar event, #ShareACoke by Coca-Cola that is used year round, and #LetsDoLunch by Domino’s Pizza. The most vital part of running a hashtag campaign is coming up with a hashtag that can easily go viral. A good rule of thumb is not to combine more than 3-4 words together and Don’t make your hashtag entirely about your brand. Also Use trending topics, but don’t solely rely on them.

Trackable Code:

Use a trackable promo code, they can be used during online and offline checkouts. Including a promo code in a print ad won’t tell you how many offline impressions the campaign received, but you will be able to track sales that were a result of the ad campaign.

QR Code:

QR codes are very useful for tracking print campaign reach, and the best way to use them with print is to lead customers straight to a landing page. Trackable codes that take the customer to a landing page are trackable with Google Analytics and will give you insights to how effective your print campaign is at driving site traffic to the address linked to the QR code.

Survey your Customers:

Ask your customers for feedback or send a survey to see if customers are seeing your campaigns. Customer feedback is always helpful, and it is important to hear a viewer’s perspective. Surveys can give you graphable results when using quantitative questions to give you feedback for statistical analysis.

For more information how Premier can help you with your next printing campaign email us at

Why Work With A HIPAA Compliant Printer?

Friday, August 31st, 2018

What is HIPAA?

HIPAA is the acronym used for the Health Insurance Portability and Accountability Act instituted in 1996. The act requires organizations that work with sensitive health-related information to adhere to national standards for code sets, unique identifiers, and data security. This act is in place to protect sensitive information (as related to health and identity) belonging to individuals.

How does HIPAA fit with printing? Statements, bills, id cards, welcome kits,EOB’s and medical documents are all printed and mailed. Many medical organizations have thousands of patients and require a printing facilty to print and mail  information sensitive documents. Being a HIPAA compliant printer means there are regulated processes to handle sensitive client information.

How can a Printer be HIPAA compliant?


Third-party certification is not recognized or mandated by the US government, but it is a way for businesses to make sure they are compliant with HIPAA procedures. Third party company’s assess current data security and help make corrections to make the organization HIPAA compliant. It is a great way for non-medical industry organizations to show that they understand HIPAA regulations.

Employee Training

For handling documents with sensitive medical information, employee education is essential and most important. HIPAA training and testing guarantee that staff know and understand the correct ways to handle sensitive information.

Secure Facilities

The facility must also be secure for printing, assembly, and the mailing of sensitive medical information. The printing facility must also put an emphasis on keeping passwords, network access, and electronic files safe and secure.

Premier is HIPPA compliant and understands the importance of data compliance. No one wants to take risks with sensitive client information. You need to know and trust that your printer is able to securely print, assemble, and mail your client’s information. By working with Premier, a HIPAA compliant printer, you know that we understand what it takes to handle your sensitive data correctly and safely.

Did you know that Premier will send out over 30 million medical ID cards this year? For more information about our HIPAA compliant facility contact

Sometimes Direct Mail Is Just Better

Wednesday, August 1st, 2018

Direct mailing is a growing medium. Even though digital channels have proved to be successful, traditional channels of direct marketing are showing a higher return on investment. Studies show that 64% of millennials would rather receive direct mail than email advertisements. Additionally, studies show that the average open rate of marketed emails is below 20%.

Out of all the age demographics, millennials have the highest response rate when it comes to direct mail marketing. Those who receive direct mail open them at the same high rate of all other demographics. Studies performed by the USPS found that “Millennials are far more likely than non-Millennials to read and engage with direct mail.” The reasons why direct mail is still as effective today include the print and image quality and checking the mail is considered a leisurely activity. Furthermore many prefer direct mail over email, I know I do.

You have to remember that mailboxes are tangible objects that people have to check. Your targeted direct mailing piece will be seen, but are the pieces eye-catching enough to engage the reader? Mailing pieces should be variable printed and targeted to each consumer. This will also make the mailing piece more personal for the recipient receiving them.

When designing for direct mail try a folded piece to grow your brand. It has been statistically proven to achieve response rates of 4.4% compared to the .12% response rate of direct digital advertisements. When designing your piece try using a fold to engage your audience. A trifold works well for direct mailing. The folds invite the reader in while providing a simple design element. Another fold to consider is a gatefold which provides the reader with a visual impact while being easy to follow.


Or you can go with a more dynamic and really eye-catching fold like this origami fold that gets inserted into an envelope (See video link). This intricate fold folds flat into a postcard size of 4”x7” and the flat dimensions are 7”x12”. The folds of this piece make the artwork engaging as it follows the folding scores from top to bottom. The art can be designed in two ways: to show a cohesive image when folded and a different design using the cohesive image in the design of the flat piece. It’s a well-crafted fold that can be found on the Foldfactory youtube channel under fold #438 or click the video below.

For more information on how to make your next direct mailing piece more eye-catching contact


Savings on Postage

Monday, June 25th, 2018


Direct mail makes an impact on the recipient and leads to higher ROI’s than email campaigns alone, But did you know there is a more cost-effective and efficient way to reach your audience with direct mailing? You should know about EDDM (Every Door Direct Mail). So what is EDDM?

“USPS Every Door Direct Mail is an affordable targeted advertising technique that lets you map your marketing mail audience by age, income or household size. You can use the EDDM mapping tool to choose the ZIP Code™ and carrier route that will target your best possible customers” –

Instead of purchasing a list or spending hours collecting data, you can follow the link to the USPS website and select the location and demographics to come up with your perfect mailing list:

When using Retail EDDM your postage per piece will be $0.178 and you are limited with a per day mailing quantity of 5,000 pieces, The mailing has to be delivered to the post office’s designated by the EDDM planning tool on the USPS website. That is a 30% or more savings on Presorted Standard mail.

So now that you know the basics of EDDM let’s talk about BMEU. What is BMEU and how does it differ from Retail EDDM?

BMEU is a type of EDDM and you can submit your mail at a Regional Business Mail Entry Unit (BMEU) or at a local retail Post Office. The mail gets labeled BMEU instead of being labeled Retail. The benefit of using EDDM BMEU comes down to the size of your project. If you are mailing more than 5000 pieces per day and to multiple routes, BMEU is the way to go for even more savings. Pricing for BMEU is $0.157 per piece with a 38-40% savings on postage with a more targeted list.

Retail EDDM vs BMEU


Contact us at to learn more

S”Elect” Premier

Friday, June 1st, 2018

Once again the election season is upon us. We are getting ready to print and mail 10’s of thousands of letters and postcards for this year’s political races and we are helping candidates grab the attention of voters with their direct mailings.

Spreading awareness is of the utmost importance during your campaign cycle. By using direct mail you not only spread awareness but you educate your audience as well.

Below are some of the most popular and cost-effective sizes of political mailers that can help you spread your campaign messages.

The 8.5x 11 Postcard

This is the political standard. It is a great size that is clear and easy to read, and it stands out in the mailbox because of its size.

The 11×17.75 2 Fold to 11 x 6

This size is great if you are featuring a lot of detail on the inside and works well for both political and advocacy political mailers.

The 6 x 11 Postcard

This postcard is also a must. Like the 8.5 x 11 size this postcard also stands out in mailboxes because of its size and is also clear and easy to read and it’s less expensive to mail.

There are many other formats we use, but these are our top picks. We are always looking for new ways to help you stand out.

Let your imagination be your guide and s“Elect” Premier as your one-stop solution for all your campaigning needs this year.  Email us at for more information.

DMA (Data & Marketing Association) Reports Direct Mail has Highest Response Rates

Thursday, May 24th, 2018

You guessed it: Direct Mail wins again. The power of print has outshined digital marketing by a landslide. According to statistics, recipients of direct mail find it captivating. By using new print technology and real-time data marketers can create highly effective eye-catching mailing pieces. Don’t believe me? Below are some tips and stats which I’ll let do the talking:





Direct mail household response rates are 5.1% (compared to 0.6% email, 0.6% paid search, 0.2% online display, 0.4% social media). This is the highest response rate the DMA has ever reported, since coming out with the Response Rate Report in 2003.

Direct mail median household return on investment is 29% (compared to 124% email, 23% paid search, 16% online display, 30% social media).

At 6.6%, oversized envelopes have the greatest household response rates over other mediums (followed by postcards at 5.7% and letter-sized envelopes at 4.3%).

At 37%, oversized envelopes have the greatest household return on investment over other mediums (followed by postcards and letter-sized envelopes at 29%).

The response rate for direct mail among people aged 18-21 years old is 12.4%.

The top response rate tracking methods are online tracking such as PURLs (61%), call center or telephone (53%), and code or coupon (42%).

For every $167 spent on direct mail in the US, marketers sell $2095 in goods.

Tips for your next Direct Mailing Piece: Personalization

  1. Strong Creative Content and Offer/Ask to demand a Call-to-Action
  2. Cross-Channel Marketing and Tracking
  3. Add in Digital aspects: VR virtual reality, AR augmented reality, QR codes

Temple University’s Fox School of Business says the reason people respond differently to physical pieces of mail rather than digital is that it triggers activity in the part of the brain that corresponds with value and desirability, and because of this it results in people spending more time with the piece and having a stronger emotional response.

The Bottom Line – Direct mail has the greatest impact because it offers a tangible experience for the recipient and oversized pieces stand out the most.


1.) DMA Response Rate Report

2.) Print Is Big

For more information on how Premier can help you with your Direct Mailing needs email us at

What is Variable Data Printing (VDP)?

Thursday, May 17th, 2018

Product Review: Sappi – Act Now!

Wednesday, April 18th, 2018



Yesterday I received a package in the mail from Sappi. It’s not too often that something arrives in the office with an announcement of Attn: Donna Moulton. I quickly opened it and found a brilliantly designed pull tab package on the inside. Here is a little background on Sappi to get you up to speed: Sappi is a leading global producer of dissolving wood pulp, specialties and packaging papers, printing and writing papers and biomaterials. Essentially, they make beautiful paper stocks to fulfill all your printing needs. Upon further investigation of the package, I realized that it is an add-on to support their article on Direct Mail in a Digital Age

The Sappi article forecasted that digital advertising will only account for 46% of all advertising. It also noted that direct mail has the highest rate of success. This is a statement I am sure you have read in more than one of my blog posts on direct mail but it is true! Direct mail leaves more of an impression on the recipient receiving it than that of digital advertising clutter.

Inside the package itself, there is a book titled Act Now! A Better Response To Direct Mail. Inside there are 5 case studies. The one that stood out to me the most was Style & Error, Style Case Studies & Protocol.

  • This case study talked about making sure your format fits your overall message. The study describes various types of printing methods (Digital, Web Offset, Sheet-fed, Off-Line) There are even samples (folded and diecut) in the book.
  • They also provide a chart of print techniques and finishes that shows which techniques work well with each method of printing.

Ex: If you were looking to print a direct mailing piece digitally you would have to keep in mind that you cannot print with metallic inks and the finished piece cannot be UV coated. **This chart is extremely helpful to keep close at hand when designing for print.

  • The package also included a few direct mailing samples from a few companies that were mentioned in each of the case studies along with bound samples in the Act Now! Book.

For presentation, I give this Sappi case study pack a 4 out of 5 stars (I may be a little biased as I do really like the way that Sappi packages and designs their media kits). I would have given the package design a 10 but it was a little roughed up and the pull tab opening was a little confusing at first, I didn’t want to tear apart the very well put together package.

As far as the information provided about direct mail marketing and design I give Sappi 5 stars. There is a wealth of information within the pages of the Act Now! book that every direct mail marketer should keep close by.

For more information on how premier can help you with your next direct mailing campaign and to receive a copy of the same brilliantly put together package please email us at:

Donna Moulton is the Sales & Marketing Associate at Premier Graphics. A designer at heart, she uses her design skills to develop creative content, in-house marketing materials and client design work. In her role, she manages all aspects of marketing and advertising, from website updates, blog content and Premier events.

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