Archive for the ‘Paper’ Category

Paper with the Soul of Rock and Roll

Monday, September 10th, 2018

Today I was recently gifted with a product sample book from Sappi. The collector’s book was created by Sappi to highlight the stock that it was printed on: Opus; Paper with the soul of Rock & Roll. This publication features the work of Baron Wolman during his career with Rolling Stone Magazine in the late 60’s and 70’s. The portraits that are featured in the book are of artists such as Jimi Hendrix, The Who, Janis Joplin, and The Rolling Stones, to name a few. This book is definitely a keepsake for anyone that loves Rock & Roll and was beautifully crafted and the paper itself is a lovely stock with a nice smooth feel.

Inside the oversized flat mailer was the book that featured a poster which was folded around it as the book cover. The book itself is square like a vinyl case and has the texture of a vinyl record. This was done with 4 Color HD Ink, Reticulating UV Varnish and overall Gloss UV Coating on 130# Sappi Opus gloss cover. The body of the book was printed on Sappi Opus 100# dull text with 4 Color HD Ink, UV Varnish and spot dull UV Varnish.

Here is a little bit about Opus:

“Opus offers the broadest range of weights and finishes across sheet, web and digital formats. The family tree includes Opus PS, a solution optimized for direct mail—with superior glueability, fold-ability and caliper guarantees for predictable postage costs—and Opus Digital, which is optimized to perform across digital printing platforms. With unrivaled versatility, Opus delivers the right impression on multiple touchpoints.”

Below are some images of the book:

For more information contact us at info@premieruplink.com

Myth Busters: Paper Edition

Friday, March 9th, 2018

Paper: in the world of printing it’s the essential material your message is presented on. It’s touchy-feely and has a huge impact on how your message is received. The paper you use is often as important as the graphics. For some audiences, the paper is the most important aspect of the printed piece.

Paper possibilities are wide and varied: coated gloss, silk, dull, matte, and uncoated smooth, vellum or textured to name just a few. The paper chosen for your printed communication will directly affect how your graphics reproduce.  So let’s dispel some paper myths.

Myth #1:

Uncoated paper is more versatile because it is like a blank slate.

Reality

Coating enhances the surface and makes it more receptive to inks and additional coatings. Ink sits on the surface of coated paper which means it will be less absorbent making a more uniform print. Coated paper can also print higher resolution and finer detail. Your final prints will be truer to your original on-screen design and imagery.

Myth #2:

It’s hard to control color when printing on glossy surfaces.

Reality

Image quality and color reproduction are much better on a coated paper stock.

Coated paper prints sharper images with finer details, while allowing the printing press to produce brilliant, high-fidelity color with dense solids and smooth screen tints.

Common printing issues such as excessive dot gain aren’t as predominant on coated stocks. Coated stocks also use less ink and allow ink to dry quicker.

Myth #3:

Coated paper must be more expensive because it looks and feels so rich.

Reality

While it is true about its luxuriousness, coated paper isn’t as expensive as you may think.

Coated paper can be significantly less expensive than uncoated paper at the same weight. Uncoated stocks require a higher ratio of wood fiber per pound than coated stocks. Coated papers replace some of that wood fiber with clay that creates the coating. Which is also why coated papers, at the same weight as uncoated papers, feel less substantial. Also coated papermaking machines produce a larger amount of paper than uncoated machines.

Myth #4:

Only uncoated papers can provide a tactile experience.

Reality

Coated papers allow for techniques such as soft touch AQ. Soft touch AQ is a velvety-soft feel to print materials. Many people describe it as feeling like short velvet, or smooth suede. A soft-touch finish definitely gets noticed.

To learn more contact us at info@premieruplink.com

Which Way To Go?

Friday, January 6th, 2017

What are the considerations and factors when determining the printing technology to use in your next project?

  1. Quality
  2. Turnaround
  3. Pricing
  4. Customization

The advances in variable inkjet color are saving our customers time and money.  Their marketing communications are creating better responses and providing an increased ROI.

Want to learn more?   Email us today at info@premieruplink.com for a no obligation consultation.

jq-banner-color-ink

HP T230, Inkjet printing

Political Promotional Campaign Items

Wednesday, June 15th, 2016

Election time is upon us, see how Premier Graphics can add to your campaign materials this season.

Changing Office Paper Waste Forever

Friday, December 11th, 2015

Fact: 4.5 million tons of office paper is thrown away every year.

Epson says: enough is enough. The Japanese company just unveiled Paper Lab, the world’s first recycling system that takes scrap paper and transforms it into new paper — all on-site, in your office!   Amazing technology!

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What is UV Printing?

Thursday, April 30th, 2015

Dreams_02 UV

UV printing is different from conventional printing in  many ways. It is still ink on paper but the ink dries  through a completely different process. Instead of having solvents in the ink that evaporate into the air and absorb into the paper, UV inks dry through a photomechanical process. When the inks are exposed to ultraviolet lights they turn from a liquid, or paste, to a solid. There is significantly less evaporation of solvents and much less absorption of the ink into the stock.

This is advantageous for many reasons. One of the biggest advantages of UV printing is that there are fewer emissions of volatile organic compounds into the environment since there is no evaporation of the solvents like with conventional inks. Another advantage of UV printing is that the inks can dry on plastic and other non-porous substrates. Because the inks dry through a photomechanical process it is not necessary for the ink solvent to absorb into the stock. Basically, if you can get the stock through the press you can print on it. Printers have even been known to print on substrates as unusual as wooden veneer.

In addition to the advantage of printing on unusual substrates like plastic, UV printing also offers significant advantages when printing on uncoated stocks as well. The solvents in conventional inks absorb very quickly into uncoated stocks. Because of this, less of the solvents evaporate into the air and the printed piece tends to have excessive dot gain and will look muddy or too full. Since UV inks dry when exposed to UV light, the inks do not have the time to soak into the paper. The ink dot is left sitting on top of the uncoated sheet, where it presents a cleaner less contaminated dot, ultimately giving more vibrant color.

The key to printing with UV inks successfully lies in exposing the UV ink to enough ultraviolet energy to cure the ink while not making the substrate too brittle and also achieving an acceptable level of adherence to the substrate. This is extremely difficult because every different substrate has very different characteristics.

All-in-all, UV printing is an excellent way to produce printed material on unusual substrates and on uncoated stocks.

 

It is OK to print this blog …

Tuesday, February 26th, 2013

I just added the following to our email signature.

“It is OK to print this e-mail. Paper is a biodegradable, renewable and sustainable product made from trees. Growing and harvesting trees provides jobs for millions of people, and working forests are good for the environment. Working forests provide clean air, clean water, wildlife habitat and carbon storage. “

Here is what Kerry Stackpole in Wired 4 Leadership wrote:

A surprising number of people believe that not printing on paper saves trees.  While being a responsible user of natural resources is important, the reality is the paper and forest industry grow and harvest trees specifically for paper making.  These managed forests better serve the environment through carbon sequestration and cleansing of the water aquifer. Print creates a demand for paper, which in turn creates a demand for trees and managed forests, all the while holding development or other less environmentally friendly uses of land at bay.  It may seem counter-intuitive to you, but it’s true.

While some take newspapers, magazines and book manufacturers to task for not quickly adopting new forms of content delivery such as e-readers, the argument that paper is used to create scarcity conveniently overlooks the fact that only 83% of US homes have computers, fewer still broadband access and that e-readers are largely out of financial reach of many families and especially children.  Paper, in the form of books, magazines, and newspapers are readily available free in public and school libraries, at reasonable prices on newsstands and if you’re not too fussy on seats in subways, bus stations and coffee shops.  Paper as a metaphor for scarcity or the means to slowing idea creation seems wildly outdated.  E-devices are here to stay, but that doesn’t mean paper or print must go.  If you love breathing fresh air and drinking clean water assuring a demand for print, paper and trees may be the best and most beneficial idea yet. It could likely turn out that print is the renewable way a responsible world communicates.

We agree!!

 

The importance of your Paper choice …

Friday, September 7th, 2012

Paper. In the world of printing it’s the material your message is presented on. It’s touchy feely and has a huge impact on how your message is received. The paper you use is often as important as the graphics. For some audiences, the paper is the most important aspect of the printed piece.

Paper possibilities are wide and varied: coated gloss, silk, dull, matte, cast coated, uncoated smooth, vellum, linen, felt, opaque, translucent, synthetic….to name just a few varieties.  Paper can be made using wood pulp, cotton fiber, and polypropylene pellets. It can contain natural minerals and organic pigments. There’s even paper made from stone!  (http://www.stonepaper.co.nz/).

The paper chosen for your printed communication will directly effect how your graphics reproduce.  Each paper has it’s own characteristic as to how it receives ink. Some are porous and absorb ink, others are hard and the ink dries on the surface. The same image on different paper surfaces can look incredibly different in it’s final printed reproduction.

The paper you choose is part of your message. When your target audience is holding your printed piece in their hand, what exactly are you communicating?

Posting by: Todd Gould, VP Sales

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