Archive for the ‘Print Technology’ Category

Augmented Reality and Direct Mail

Friday, October 5th, 2018

 

Direct mail is one of the most effective marketing channels. Add a mobile three-dimensional element such as augmented reality (AR) and you have a real opportunity to see a higher rate of return.

When deciding to implement AR into your direct mailings you have to use it effectively. Just adding AR to your mail piece for the sake of a mobile component does not mean that it will help improve your ROI.

Factors to consider when deciding to use AR in your mail pieces:

How: Understand how AR works and the best ways to implement it. Consider that some users will have to download an app.

Define: What are you trying to accomplish by using AR? Boosting your ROI is a given but what else are you looking to achieve? Branding? Product features?

What: What feature or incentives will your customers get by using AR? Coupons, discounts or other type of perks?

What are the benefits of using AR with direct mail? Pieces come to life by adding another sensory experience. You can provide more content than a normal mail piece can. You can track clicks easily. Your piece will have a “wow” factor creating longer user engagement.

Those marketers using augmented reality are creating a fun, engaging experience.

There are so many creative ways to enhance your users experience. Remember to describe in easy to follow steps how to use it. Enticing messages will help drive people to try it out. When you use AR with your direct mail you will see a big difference in the interaction with your mail piece.

If you have video or animated content and you have your direct mail art, Premier can easily help you link them with AR.

Are you ready to propel your marketing to the next level by using AR? Contact info@premieruplink.com for more information.

Have You Considered Digital Brochures?

Thursday, September 20th, 2018

the digital age we live in, we are constantly bombarded with marketing clutter. In fact, it has been reported on average consumers are exposed to over 4,000 marketing messages per day. As a result, it is becoming more and more difficult for marketers to cut through the noise and gain the attention of their target markets.

While marketing messages can be found just about everywhere, the unique appeal of video brochures is that they can capture the attention of prospects and give them a more modern, engaging experience. Video brochures combine the best of both worlds, print and digital technology. They illustrate printed content very attractively and they are impressive to hold. The “magic touch” that makes these brochures more memorable is the personalized video you can upload to them.

When included in sales and marketing campaigns they enhance your reach. According to a report from IAB.com, videos make marketing campaigns more effective by generating an increase in brand recall by up to 33% and message recall by up to 45%. Evidently, based on those numbers, video marketing is worth it. Studies also show that recipients view video brochures as novelty items and not throwaway marketing pieces. These brochures can be used for sales, marketing, recruiting, training, branding, motivating, fundraising, sharing testimonials, and many other purposes. The possibilities are endless.

Below are some examples of a few video brochures styles:

 

 

 

 

 

 

Here is a video about this project for your reference: https://youtu.be/_Pu8yAfCq94

For more information on video brochures contact info@premieruplink.com

Before There was Pantone

Wednesday, August 8th, 2018

Ever wonder what books or guides were used to show color before Pantone was the “go to” for print and design? Below are two very extensive guides for their time. One is a one of a kind while the other was a published reference book in the early 1900’s and both these books predate Pantone by about 270 years.

A.Boogert’s Traité des couleurs servant à la peinture à l’eau (Color Treatments for Water Painting)

271 years before Pantone came out with the first color swatch book, in 1692, A. Boogert, a Dutch artist created the first ever handwritten color swatch index book. It is a comprehensive 800 page mixing guide to using watercolor. Each page is packed full of watercolor swatches and mix instructions for 1 part, 2 parts and 3 parts water. Each page full of swatches shows a range of tones and saturation. In the beginning of the guide Boogert explains the use of color in painting and then how to create certain hues and how to change tones. The book itself is the most comprehensive guide of its time, it was also intended to be an educational guide, but it was the only one of its kind and very likely was seen by very few eyes.

Werner’s Nomenclature of Colours

This next book was first published in 1814 (149 years before Pantone’s first color book) in the pre-photographic age and was the preeminent guide to color and its classification for artists, scientists, naturalists and anthropologists in the 19th century. This book provided incredible detail about each color and where to find it in nature. The guide was first devised by German mineralogist Abraham Gottlob Werner in the late 18th-century. Soon after Scottish painter, Patrick Syme updated Werner’s guide, matching color swatches and his own list of examples to expand upon it. This book is now republished by Smithsonian Books as a pocket-sized guide providing a historic look into the connection between colors and nature.

 

 

 

 

 

 

Of course, now we all use Pantone, it is the standard for matching color. Be the first 5 to Call or email us today info@premieruplink.com for a Pantone book to use in the design of your next project.

DMA (Data & Marketing Association) Reports Direct Mail has Highest Response Rates

Thursday, May 24th, 2018

You guessed it: Direct Mail wins again. The power of print has outshined digital marketing by a landslide. According to statistics, recipients of direct mail find it captivating. By using new print technology and real-time data marketers can create highly effective eye-catching mailing pieces. Don’t believe me? Below are some tips and stats which I’ll let do the talking:

Stats:

 

 

 

Direct mail household response rates are 5.1% (compared to 0.6% email, 0.6% paid search, 0.2% online display, 0.4% social media). This is the highest response rate the DMA has ever reported, since coming out with the Response Rate Report in 2003.

Direct mail median household return on investment is 29% (compared to 124% email, 23% paid search, 16% online display, 30% social media).

At 6.6%, oversized envelopes have the greatest household response rates over other mediums (followed by postcards at 5.7% and letter-sized envelopes at 4.3%).

At 37%, oversized envelopes have the greatest household return on investment over other mediums (followed by postcards and letter-sized envelopes at 29%).

The response rate for direct mail among people aged 18-21 years old is 12.4%.

The top response rate tracking methods are online tracking such as PURLs (61%), call center or telephone (53%), and code or coupon (42%).

For every $167 spent on direct mail in the US, marketers sell $2095 in goods.

Tips for your next Direct Mailing Piece: Personalization

  1. Strong Creative Content and Offer/Ask to demand a Call-to-Action
  2. Cross-Channel Marketing and Tracking
  3. Add in Digital aspects: VR virtual reality, AR augmented reality, QR codes

Temple University’s Fox School of Business says the reason people respond differently to physical pieces of mail rather than digital is that it triggers activity in the part of the brain that corresponds with value and desirability, and because of this it results in people spending more time with the piece and having a stronger emotional response.

The Bottom Line – Direct mail has the greatest impact because it offers a tangible experience for the recipient and oversized pieces stand out the most.

Sources

1.) DMA Response Rate Report https://thedma.org/

2.) Print Is Big http://www.printisbig.com/

For more information on how Premier can help you with your Direct Mailing needs email us at info@premieruplink.com

What is Variable Data Printing (VDP)?

Thursday, May 17th, 2018

Premiers Open House: That’s a Wrap!

Friday, October 13th, 2017

Invitations were printed and mailed and multiple email blasts went out announcing our Open House this past September. As guests arrived to our event they were greeted at the door and began their tour of our newly expanded facility. Clients followed the production life cycle of a printed piece from prepress all the way to mailing, learning about each stage in the cycle and the care that goes into every printed piece from start to finish. We were very excited to share our knowledge about the many new opportunities the new HP T230 Color Inkjet Web-Press will present to our clients and demonstrated how the newly installed press operates. HP representatives also held information sessions in the press room explaining the advantages of variable inkjet printing.

We have received lots of positive feedback from attendees and continue to receive praise from our valued clients.

We couldn’t have put on such a successful event without the attendance of our wonderful clients as well as the help and support from our sponsors who include HP, Pitney Bowes, Lindenmeyr Munroe, Veritiv, and Tri-State mailing Equipment.

Click the link below to see a video tour of our facility:

Here are some photos from our open house:

Improve Marketing Results with Augmented Reality (AR)

Monday, October 9th, 2017

All marketers should be combining print with digital media to increase the customer’s overall interaction experience. Using Augmented Reality (AR) in your marketing is easier than ever before. Premier can easily add AR to your printed material so you can give your customers personal experiences that increase brand interaction and ROI’s across all channels and devices. Your customers can be taken to videos, special sites, order forms, additional content and more. We will work with your marketing team to combine multiple media channels for maximum impact and increased response rates.

Some Benefits of Augmented Reality

  • 5-10 times more scans and engagement compared to QR codes
  • Tell the story of your product or service in an interactive engaging manner
  • Improve response rate and tracking of direct marketing programs.

AR is great for:

  • Direct Mailing
  • Catalogs
  • Brochures
  • Solicitations
  • Posters & More

Real-time information: For printed promotional pieces add scan-able areas;

  • Links to actionable items like “Buy Now” options that hover over the selected item area of the printed piece.
  • Give customers a link to your social media
  • Take them to a page with more detailed information that wouldn’t easily fit in the print ad for example “Click to Save X%”
  • Let them enroll in an event such as a webinar
  • Link them to video content designed especially for the printed piece, that will generate interest and engage the user.

Try It Now: Download the free App ( Layar – Augmented Reality ) & place the scanner over the Premier Logo

 

 

 

 

 

For more information on how Premier can help you increase your marketing effectiveness with AR email us at info@premieruplink.com.

You Need To Know About Commercial Inkjet Printing

Tuesday, August 15th, 2017

 

Production inkjet technology has been on the rise and statistics show that sales are up 22% globally. Inkjet technology is still in its early stage of the development cycle and is thriving because it offers a greater throughput productivity than toner and is ideal for printing variable data for transactional and direct mail applications.

In the last 5 years over $10 billion has cumulatively been invested in inkjet R&D. Printed pieces produced on continuous-feed inkjet printers can be clustered into a few groups: transaction, direct mail, books, and marketing communications. Examples of some variable data items are personalized medical benefits notices and local doctor directories, personalized magazines that act as a direct mail piece, and personalized colorful financial statements. Inkjet production rates are 3 to 10 times faster than toner and more cost effective even with full color.

Direct mailing is big business and inkjet technology allows for customized color printed pieces that are produced faster and cheaper than ever before. Response rates to static direct mail are relatively low, but they are still predictable. Send out 100,000 pieces and you’ll get at least 2,000 responses. Email response rates tend to hover around the 0.10 percent response rate and are steadily declining due in part to spam filters. New inkjet technology allows for pieces to be redesigned with less saturation for savings up to 50% or more. Digital toner print pricing is based on “clicks” and not coverage. Therefore, customers are paying the same high price for each page regardless of the design. With inkjet, a simple redesign could save thousands of dollars while still taking advantage of variable color printing.

By using variable data each document will be specifically catered to each consumer. You can target consumers name or you can have detailed messages depending on the data collected for each recipient.  This could include targeted advertisements for services that they may not be subscribed to yet. Changing messaging, pictures, graphics and other elements are only limited by your imagination.

Read about the latest addition to Premier by clicking the links below:

http://www.piworld.com/article/premier-graphics-sees-results-after-first-hp-pagewide-web-press-install/

http://www.ctpost.com/business/article/New-printer-additional-space-mark-Premier-11156539.php

For more information on high-speed inkjet printing contact us at info@premieruplink.com

In The News

Tuesday, August 1st, 2017

 

Premier Graphics has been featured in the news once more, to read all about our recent HP addition click below to be redirected to Printing Impressions and Printing News.

Premier Graphics Sees Results After First HP PageWide Web Press Install

Informed Delivery: The Next Small Big thing

Thursday, April 13th, 2017

 

 

 

 

 

 

 

How does Informed delivery work?

The USPS digitally scans the front of mail pieces that run through their automation equipment. They can use those images to provide you with digital notifications in advance of the delivery of your mail. Informed Delivery is an optional notification service for residential consumers. The images are of the exterior, address side of all household mailing pieces.

What are benefits for users?

This service provides participating consumers with access to images of their household’s mail wherever, whenever on a computer, tablet, or mobile device. This service also benefits the entire household, ensuring that everyone sees the mail each day. By providing advanced notice of mail delivery this allows users to take action before important pieces of mail reach their household’s mailbox. You will now know when important notices such as bills, government mailings, and sensitive personal data mailings will be arriving. This is especially helpful in combating the fight against identity theft so you can now act when a piece of mail that was supposed to arrive is now missing.

How often are notifications sent and when?

Notifications are sent via email to your inbox using the email address you register with on the USPS website. If you receive over 10 pieces of mail, you will see the first 10 mailpieces in the email notification and will also be provided a link to see the remainder of your household’s mailpieces. Notifications will typically be emailed before 9:00 AM EST daily, Monday through Saturday, on days that mail is being processed.

More information on Informed Delivery can be found here: https://informeddelivery.usps.com/box/pages/intro/faq

Email us your thoughts at info@premieruplink.com

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