Premier Partners For Good!

July 26th, 2018

Premier Graphics has recently partnered with the Kennedy Employment Services and Goodwill Employment Services. These non-profit programs specialize in offering programs and services to individuals with a wide range of disabilities, and their recruitment assistance programs help individuals gain a successful job placement to fit with their unique skills set. The Kennedy Center and Goodwill strive to offer programs and services across the age spectrum to individuals with unique talents, interests and goals. While working with these companies it is a coordinated effort between us and their support staff to train and acclimate these new employees to their position and provide them with the training they need to be successful.

Over the years Premier has been involved with giving back to the surrounding communities along with being proactive in creating a diversified workforce. Premier hires people of all nationalities as well as those with special needs. We also have a long history of partnering with local community organizations and programs such as the Bridgeport Rescue Mission, Miracle House, Bethel Recovery Center, Mary Magdalen House, and Women in Crisis to name a few.

As Premier continues to grow, we will continue to partner with our community by providing opportunities to those in need.

For more information on how Premier has partnered with the local community contact us at info@premieruplink.com

Savings on Postage

June 25th, 2018

 

Direct mail makes an impact on the recipient and leads to higher ROI’s than email campaigns alone, But did you know there is a more cost-effective and efficient way to reach your audience with direct mailing? You should know about EDDM (Every Door Direct Mail). So what is EDDM?

“USPS Every Door Direct Mail is an affordable targeted advertising technique that lets you map your marketing mail audience by age, income or household size. You can use the EDDM mapping tool to choose the ZIP Code™ and carrier route that will target your best possible customers” – https://www.usps.com/business/every-door-direct-mail.htm

Instead of purchasing a list or spending hours collecting data, you can follow the link to the USPS website and select the location and demographics to come up with your perfect mailing list:  https://eddm.usps.com/eddm/customer/routeSearch.action

When using Retail EDDM your postage per piece will be $0.178 and you are limited with a per day mailing quantity of 5,000 pieces, The mailing has to be delivered to the post office’s designated by the EDDM planning tool on the USPS website. That is a 30% or more savings on Presorted Standard mail.

So now that you know the basics of EDDM let’s talk about BMEU. What is BMEU and how does it differ from Retail EDDM?

BMEU is a type of EDDM and you can submit your mail at a Regional Business Mail Entry Unit (BMEU) or at a local retail Post Office. The mail gets labeled BMEU instead of being labeled Retail. The benefit of using EDDM BMEU comes down to the size of your project. If you are mailing more than 5000 pieces per day and to multiple routes, BMEU is the way to go for even more savings. Pricing for BMEU is $0.157 per piece with a 38-40% savings on postage with a more targeted list.

Retail EDDM vs BMEU

 

Contact us at info@premieruplink.com to learn more

Typography: The Best & Worst Fonts For Printing

June 8th, 2018

 

 

 

Design for print doesn’t have to be a challenge. When designing your piece the design and the content are usually the first thing we consider. Then we typically look at color palettes and images. Once the design elements are in place the last part of the design (often overlooked) is the type of font to use. When it comes to creating printed marketing materials, the type of font that we use is often one of the last things on our mind but it can be the most important piece of the design puzzle. The typeface for your piece should fit with the overall piece you are designing while reflecting the brand. The primary goal is to ensure that the text is smooth, flowing, and pleasant to read. Good typefaces are legible and have good readability. Legibility refers to clarity; it’s how readily one letter can be distinguished from all others. Readability refers to how letters interact to compose words, sentences, and paragraphs. If your customers can’t easily read the leaflet, flyer, brochure, poster or printed piece your message is instantly lost. To help give you an idea of fonts that work well in print, here is a list of three of the best and worst fonts for printing.

 

 

 

 

 

 

 

 

 

 

 

To learn more contact us @ info@premieruplink.com

S”Elect” Premier

June 1st, 2018

Once again the election season is upon us. We are getting ready to print and mail 10’s of thousands of letters and postcards for this year’s political races and we are helping candidates grab the attention of voters with their direct mailings.

Spreading awareness is of the utmost importance during your campaign cycle. By using direct mail you not only spread awareness but you educate your audience as well.

Below are some of the most popular and cost-effective sizes of political mailers that can help you spread your campaign messages.

The 8.5x 11 Postcard

This is the political standard. It is a great size that is clear and easy to read, and it stands out in the mailbox because of its size.

The 11×17.75 2 Fold to 11 x 6

This size is great if you are featuring a lot of detail on the inside and works well for both political and advocacy political mailers.

The 6 x 11 Postcard

This postcard is also a must. Like the 8.5 x 11 size this postcard also stands out in mailboxes because of its size and is also clear and easy to read and it’s less expensive to mail.

There are many other formats we use, but these are our top picks. We are always looking for new ways to help you stand out.

Let your imagination be your guide and s“Elect” Premier as your one-stop solution for all your campaigning needs this year.  Email us at info@premieruplink.com for more information.

DMA (Data & Marketing Association) Reports Direct Mail has Highest Response Rates

May 24th, 2018

You guessed it: Direct Mail wins again. The power of print has outshined digital marketing by a landslide. According to statistics, recipients of direct mail find it captivating. By using new print technology and real-time data marketers can create highly effective eye-catching mailing pieces. Don’t believe me? Below are some tips and stats which I’ll let do the talking:

Stats:

 

 

 

Direct mail household response rates are 5.1% (compared to 0.6% email, 0.6% paid search, 0.2% online display, 0.4% social media). This is the highest response rate the DMA has ever reported, since coming out with the Response Rate Report in 2003.

Direct mail median household return on investment is 29% (compared to 124% email, 23% paid search, 16% online display, 30% social media).

At 6.6%, oversized envelopes have the greatest household response rates over other mediums (followed by postcards at 5.7% and letter-sized envelopes at 4.3%).

At 37%, oversized envelopes have the greatest household return on investment over other mediums (followed by postcards and letter-sized envelopes at 29%).

The response rate for direct mail among people aged 18-21 years old is 12.4%.

The top response rate tracking methods are online tracking such as PURLs (61%), call center or telephone (53%), and code or coupon (42%).

For every $167 spent on direct mail in the US, marketers sell $2095 in goods.

Tips for your next Direct Mailing Piece: Personalization

  1. Strong Creative Content and Offer/Ask to demand a Call-to-Action
  2. Cross-Channel Marketing and Tracking
  3. Add in Digital aspects: VR virtual reality, AR augmented reality, QR codes

Temple University’s Fox School of Business says the reason people respond differently to physical pieces of mail rather than digital is that it triggers activity in the part of the brain that corresponds with value and desirability, and because of this it results in people spending more time with the piece and having a stronger emotional response.

The Bottom Line – Direct mail has the greatest impact because it offers a tangible experience for the recipient and oversized pieces stand out the most.

Sources

1.) DMA Response Rate Report https://thedma.org/

2.) Print Is Big http://www.printisbig.com/

For more information on how Premier can help you with your Direct Mailing needs email us at info@premieruplink.com

What is Variable Data Printing (VDP)?

May 17th, 2018

Premier Expands with New Team Members

May 4th, 2018

Premier is once again adding new talented members to our growing team. Join me in welcoming:

 

 

Donald LaClair –  has joined Premier as an Account Executive. Donald will be focused on developing new business for Premier. Don brings more than thirty-five years of experience with several well-known print companies in the region. He lives in West Nyack, NY with his wife Margaret. They have five grown children.

 

 

 

Andrew Cooke – joins the team as Operations Manager. Andrew has ten years of warehousing and logistics experience, having worked for one of the largest food distributors in New England, and successfully navigating them through several periods of growth and the acquisition of new business. With experience in every phase of warehousing and having worked with various major carriers, he plans to use his talents and experience to help take Premier to the next level. Andrew is a graduate of ECSU and currently lives in Middletown, Connecticut.

 

 

Claudia Marin –  has joined Premier as Implementation Manager for Major Accounts / Quality Control. Claudia comes from an Operations background and has a focus on continuous improvement of standard operating procedures. She lives in West Haven, CT with her husband, Michael.

 

 

“We are excited to have Joe, Donald, Andrew and Claudia join our growing team. They each bring the talent and experience we need to achieve our aggressive plans for the years ahead” – Cesar Garcia, President of Premier

Mary Wade Family

April 30th, 2018

 

Meet Jack Flaherty, Vice President of Sales for Premier. Recently Jack was interviewed by the Mary Wade Home. Jack’s history with the Mary Wade Home goes back longer than the 7 years that he has been working side by side with them on all their printing needs. His history with the Mary Wade Home goes back to his maternal grandparents and to when he himself lived on the same street as Mary Wade on Clinton Avenue with his parents.

Mary Wade’s mission is to provide high-quality medical care, social programs, and supervised residential services to those in need. The Mary Wade Home supports the New Haven Community with live in residents, day programs, and employment opportunities. They employ about 275 people and work with many vendors in the area, and Premier is one of them. Jack reconnected with the Mary Wade Home years ago when he met a rep at a convention in New Haven. The two spoke after the meeting and Jack shared his family’s story which you can hear all about in the above video. He met with David Hunter the President & CEO for a tour of the expanded buildings and facility along with the building and entrances his grandmother would have used when she worked for the Mary Wade Home. Recently Mary Wade reached out to Jack asking him if he would like to be interviewed for their video project on “How Mary Wade Continues to Support Families and Community” which was debuted at their Gala event.

Premier is proud to be with Jack supporting Mary Wade’s efforts and we value our relationship.

Product Review: Sappi – Act Now!

April 18th, 2018

 

 

Yesterday I received a package in the mail from Sappi. It’s not too often that something arrives in the office with an announcement of Attn: Donna Moulton. I quickly opened it and found a brilliantly designed pull tab package on the inside. Here is a little background on Sappi to get you up to speed: Sappi is a leading global producer of dissolving wood pulp, specialties and packaging papers, printing and writing papers and biomaterials. Essentially, they make beautiful paper stocks to fulfill all your printing needs. Upon further investigation of the package, I realized that it is an add-on to support their article on Direct Mail in a Digital Age

The Sappi article forecasted that digital advertising will only account for 46% of all advertising. It also noted that direct mail has the highest rate of success. This is a statement I am sure you have read in more than one of my blog posts on direct mail but it is true! Direct mail leaves more of an impression on the recipient receiving it than that of digital advertising clutter.

Inside the package itself, there is a book titled Act Now! A Better Response To Direct Mail. Inside there are 5 case studies. The one that stood out to me the most was Style & Error, Style Case Studies & Protocol.

  • This case study talked about making sure your format fits your overall message. The study describes various types of printing methods (Digital, Web Offset, Sheet-fed, Off-Line) There are even samples (folded and diecut) in the book.
  • They also provide a chart of print techniques and finishes that shows which techniques work well with each method of printing.

Ex: If you were looking to print a direct mailing piece digitally you would have to keep in mind that you cannot print with metallic inks and the finished piece cannot be UV coated. **This chart is extremely helpful to keep close at hand when designing for print.

  • The package also included a few direct mailing samples from a few companies that were mentioned in each of the case studies along with bound samples in the Act Now! Book.

For presentation, I give this Sappi case study pack a 4 out of 5 stars (I may be a little biased as I do really like the way that Sappi packages and designs their media kits). I would have given the package design a 10 but it was a little roughed up and the pull tab opening was a little confusing at first, I didn’t want to tear apart the very well put together package.

As far as the information provided about direct mail marketing and design I give Sappi 5 stars. There is a wealth of information within the pages of the Act Now! book that every direct mail marketer should keep close by.

For more information on how premier can help you with your next direct mailing campaign and to receive a copy of the same brilliantly put together package please email us at: info@premieruplink.com

Donna Moulton is the Sales & Marketing Associate at Premier Graphics. A designer at heart, she uses her design skills to develop creative content, in-house marketing materials and client design work. In her role, she manages all aspects of marketing and advertising, from website updates, blog content and Premier events.

Premier Expands with New Support Team Members

March 21st, 2018

As part of our expansion and growth, we have added more talent to our support staff.


Phil Macary – Phil joins Premier as a full-time Estimator.

He will be supporting the sales team by providing them with estimates and helping to develop the best production methods and materials for customers projects.

Phil has been in the commercial printing business since 1975 and brings a wealth of experience and knowledge to Premier.He has worked in receiving purchasing and estimating in his career in printing.

His favorite project here at Premier has been learning our new Pace estimating system. Phil lives in Prospect, CT with his family. 

 

Michelle Palmer – Michelle joins Premier as a Product Manager.

Michelle will be supporting the sales team, communicating with our production team ensuring that our client’s expectations are met. Michelle brings to Premier more than 15 years of marketing and customer service experience.

She received her Bachelor’s degree from the University of Bridgeport and lives in Naugatuck, CT with her family.

 

“Our project managers and estimators are key players in our customer’s experience with Premier. We are excited to have Phil and Michelle on our growing team.” – Sean Huban, Chief Revenue Officer

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