The USPS is offering marketers 2% savings on postage for using mobile barcodes, such as QR codes.
The promotion is for November and December 2014 and registration has already started.
“Mobile commerce will see a 15% increase in 2014, with 83% of consumers planning to conduct mobile commerce in the next 12 months. (InMobi, 2014)”
The USPS is encouraging mailers to integrate mobile technology with direct mail to create a convenient method for consumers to do their shopping!
The bar codes must take the users to a mobile optimized site and the consumer must be able to shop for a product that is a tangible/physical item that would be shipped.
For more detail, call email us here or check out the USPS Mobile Commerce Promotion page here.
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