With all the texts, emails, and social media updates, how are companies breaking through all the clutter?
Marketers, fundraisers, and billing specialists agree that Variable Document Printing leads the way. Direct mail, solicitations, appeals and even invoices are communication vehicles that pack the most bang for your buck!
When considering improvements in this area, ask yourself is are you utilizing all the available real estate on your documents and envelopes? By taking advantage of the unused white space in your transactional pieces for example, you can add personalized messages and consumer targeted advertisements. Capitalizing on advances in printing technology will allow you to cross-sell new products and services with minimal or no added expense. Why? The price of color printing is going down and will continue to do so as the market for digital inkjet expands.
The next question you need to ask yourself is are you utilizing variable data? By using variable data each document will be specifically catered to each consumer. You can target consumers name or you can have detailed messages depending on the data collected for each recipient. This could include targeted advertisements for services that they may not be subscribed to yet. Changing messaging, pictures, graphics and other elements are only limited by your imagination (and the data you maintain on your targets and customers).
Next are your transactional documents utilizing images or graphics? By moving away from 1 color shells and adding in full-color images you will have transactional pieces that will catch the attention of your reader and further reinforce your brand with your current consumers. You can add colored areas or boxes, bulleted points, different fonts and eye-catching graphics to grab the attention of the recipient. Now that you have some ideas on how your transactional documents can capture the attention of your consumers next let your envelopes break through the clutter of the rest of the mail. By adding full color graphics and copy to your envelopes your mailing pieces will stand out against other direct mailers and also catch your recipients attention. By matching your detailed invoices to your envelopes you then have a complete branded package.
For more information on how Premier can help email us at firstname.lastname@example.org. Better yet, send us some examples of your current work and we will provide ideas for effective enhancements and redesign at no cost!