The digital age we live in, we are constantly bombarded with marketing clutter. In fact, it has been reported on average consumers are exposed to over 4,000 marketing messages per day. As a result, it is becoming more and more difficult for marketers to cut through the noise and gain the attention of their target markets.
While marketing messages can be found just about everywhere, the unique appeal of video brochures is that they can capture the attention of prospects and give them a more modern, engaging experience. Video brochures combine the best of both worlds, print and digital technology. They illustrate printed content very attractively and they are impressive to hold. The “magic touch” that makes these brochures more memorable is the personalized video you can upload to them.
When included in sales and marketing campaigns they enhance your reach. According to a report from IAB.com, videos make marketing campaigns more effective by generating an increase in brand recall by up to 33% and message recall by up to 45%. Evidently, based on those numbers, video marketing is worth it. Studies also show that recipients view video brochures as novelty items and not throwaway marketing pieces. These brochures can be used for sales, marketing, recruiting, training, branding, motivating, fundraising, sharing testimonials, and many other purposes. The possibilities are endless.
Below are some examples of a few video brochures styles:
Here is a video about this project for your reference: https://youtu.be/_Pu8yAfCq94
For more information on video brochures contact firstname.lastname@example.org