The marketplace is now learning about the tremendous advantages of digital inkjet printing. Not only is the speed 10x that of toner based machines, but the pricing difference is a real game changer.
When designing for inkjet, the most important factor to consider is ink coverage.
New inkjet technology allows for different levels of color screens that can produce the same effect, but at a significant savings. Some pieces can be redesigned with less saturation for savings up to 50% or more.
Digital toner print pricing is based on “clicks” and not coverage. Therefore, customers are paying the same high price for each page regardless of the design. With inkjet, a simple redesign could save thousands of dollars while still taking advantage of variable color printing
For more information on how Premier can help email us at info@premieruplink.com. Better yet, send us some examples of your current work and we will provide ideas for effective enhancements and redesign at no cost!