While many marketers try in vain to make the business world believe that effective advertising with print is an old and dying strategy, … it is just not true.
In a short, but effective, article, Entrepreneur Magazine, recently describes the clear benefits of incorporating all types of print with your other marketing programs.
Building Brand AwarenessImproving Brand ImageImproving Customer RetentionImproving CredibilityPeaking Customer Interest
These alone make the case. See the rest of the article here.
Posted by: Sean Huban, SVP Sales and Marketing